Job Title: Area Sales Manager
Territory: West M4 Corridor Reading to Birmingham
Location: Field-based with hybrid working
Head Office: Peterborough
Overview
We are seeking an experienced and motivated Area Sales Manager to manage and grow our customer base across the West M4 corridor, covering Reading through to Birmingham. This is a field-based role focused on building long-term relationships, developing new business, and managing existing accounts, with a strong emphasis on commercial performance, spend management, and customer retention.
A technical background would be a distinct advantage, enabling effective consultation with customers and stakeholders across a varied client base.
Key Responsibilities
1. Develop, manage, and grow a defined sales territory across the West M4 corridor
2. Cultivate strong, long-term relationships with existing customers to maximise spend and reduce attrition
3. Identify and secure new business opportunities, selling to SMEs, merchants, architects, and related stakeholders
4. Work closely with clients to understand technical requirements and provide value-led solutions
5. Monitor customer spend, margins, and retention, taking proactive steps to address risks
6. Deliver against agreed KPIs, sales targets, and growth...