Growth Marketing Manager – Insurance
We're working with a purpose-driven financial services brand with a long-standing reputation for supporting UK professionals. As they continue to evolve their services and expand their offering, they're hiring a Growth Marketing Manager to lead performance marketing and acquisition strategy for their Insurance division.
This is a commercially-focused role at the intersection of data, creativity, and customer experience - ideal for someone who thrives on driving measurable results and knows how to unlock growth across multiple channels.
Why this role stands out:
* Own the growth plan:
Develop and deliver the marketing strategy for the Insurance division - building campaigns that drive new leads, increase conversions, and hit income targets.
* Performance-first execution:
Manage and optimise campaign activity across SEO, PPC, paid social, display, email, and content - continuously improving efficiency and ROI.
* Funnel optimisation focus:
Identify and fix friction points across the customer journey - running A/B tests and experiments to scale acquisition and improve conversion rates.
* Work cross-functionally:
Collaborate with product, CRM, content, design, and sales teams - as well as external agencies - to deliver high-performing campaigns and customer journeys from awareness through to conversion and beyond.
* Data-led decision making:
Use analytics to track performance against KPIs (CPL, ROAS, CAC, conversion rate, etc.), generate insights, and refine strategies for scalable growth.
What they're looking for:
* Demonstrable experience in growth, performance, or digital marketing roles with proven success scaling customer acquisition.
* Hands-on expertise across key channels: SEO, PPC, email, paid social, and content marketing.
* Strong commercial acumen with experience optimising campaigns against key KPIs.
* Analytical mindset with confidence using data, A/B testing, and experimentation to drive decisions.
* Proactive, entrepreneurial thinker with a test-and-learn approach, comfortable identifying new opportunities and scaling what works.
This is a hybrid role, heading into the Birmingham office 1-2 times a week.
You'll be joining a forward-thinking marketing team with a shared focus on smart acquisition, customer lifetime value, and brand trust. If you're looking for a growth-focused role where your work directly impacts the bottom line, this one's for you.
Please note:
this client is unable to offer sponsorship, so only candidates with existing right to work in the UK will be considered. The successful applicant will need to go through relevant financial background checks.