Job Description
Head of SEO, Fintech, London, c. £110K
We’re a global FTSE250 FinTech helping hundreds of thousands of clients trade and invest through award-winning digital platforms. We’re ambitious, fast-moving, and focused on scaling our customer base across multiple international markets.
The role
We’re hiring a Head of SEO to lead our UK organic search strategy — driving scalable customer acquisition through SEO and ASO. Reporting to the Director of Performance & Lifecycle Marketing, this is a key leadership role within the UK marketing team.
You’ll position organic search as a core growth engine, connecting technical excellence and content strategy to measurable commercial outcomes: traffic, applications, and first trades. As we pivot from derivatives toward investing and crypto, you’ll redefine our organic search approach for high-intent growth segments — while adapting to the rise of AI-driven search platforms (Google SGE, ChatGPT, Perplexity).
What you’ll do
1. Lead the UK SEO & ASO strategy, focusing on high-impact acquisition keywords
2. Realign SEO towards investing and crypto growth opportunities
3. Optimise for emerging AI search behaviours and answer engines
4. Partner with ...