Account Executive - Legal Technology (Open to Industry Changers)
Join to apply for the Account Executive - Legal Technology (Open to Industry Changers) role at Avvoka.
Salary Range: Competitive, commensurate with experience
Contract Type: Permanent Employment
Working Schedule: Full-time Monday to Friday, 9:00 AM – 5:30 PM (GMT), 37.5 hours per week
Location: WeWork Waterloo/Hybrid
Start Date: Flexible (we’d love you to join soon!)
Department: Growth
About Us
Avvoka is a fast-growing legal technology scale-up specializing in document automation. Our platform helps law firms and in-house teams draft, negotiate, and manage contracts more efficiently. We are trusted by leading global brands and have supported transactions from billion-dollar deals to international franchise arrangements.
We’re growing quickly, evolving from a bootstrapped start-up to scale-up, with strong growth in headcount and revenue. We’re building a culture that’s innovative, collaborative, and inclusive.
Who You Are
We’re looking for a driven Account Executive who is ready to make the leap into technology sales—particularly enterprise SaaS. This role is ideal for someone coming from a regulated industry (e.g. legal, financial services, consulting) where you’ve sold complex, high-stakes solutions or services to sophisticated clients. You’re now looking to apply that expertise to a fast-growing, tech-forward company.
You might not come from a legaltech SaaS background—and that’s okay. What matters most is that you’re a natural communicator, problem solver, and trusted advisor who can confidently lead B2B sales conversations with senior stakeholders, especially in professional services or regulated settings.
Key Responsibilities
1. Client Acquisition & Qualification
o Identify and qualify new business opportunities in the document automation and broader legal tech space
o Build rapport with prospects in law firms and legal departments, understanding their goals and pain points
o Create and present tailored solutions that resonate with risk-aware, regulated buyers
2. Sales Strategy Execution
o Lead the full sales cycle—from initial outreach through product demo, commercial negotiation, and close
o Address both technical and non-technical objections with clarity and confidence
o Feed insights back to marketing and product teams to refine go-to-market messaging and roadmap
3. Account Management & Expansion
o Develop long-term relationships with clients, helping them extract maximum value from the platform
o Identify upsell and cross-sell opportunities, supported by a deep understanding of client needs
4. Market Engagement
o Stay informed on legaltech trends, regulatory shifts, and competitor activity
o Represent Avvoka at industry events and client-facing forums, building both your and our brand
Person Specification
The ideal candidate could have:
* Some experience in a complex B2B sales or advisory role – ideally in a regulated industry (e.g. legal, finance, consulting)
* Proven success selling or advising on high-value services or platforms to discerning clients (e.g. partners, GCs, CIOs)
* Excellent communication skills with the ability to explain abstract or technical concepts simply
* A consultative sales mindset
* Comfort working independently in a fast-paced, startup-style environment
The desirable candidate could have:
* Experience selling SaaS, legaltech, or working at the intersection of technology and law
* Background in law, finance, or professional services (e.g. ex-lawyer, ex-consultant, ex-financial advisor)
* Familiarity with the sales process from lead generation through to close in an enterprise context
In addition to the technical and professional skills, there are core attributes we value across all roles:
* Adaptability in dynamically evolving settings
* A proactive, solution-focused mindset with ownership
* A collaborative spirit, supporting and mentoring others
If you’re excited about this role but your experience doesn’t align perfectly with every qualification, we encourage you to apply anyway — you might be just the candidate we’re looking for.
Benefits
* Remote-first working policy – employees work from home with office options based on role and business needs
* Private health insurance through VitalityHealth (probation period applies)
* Access to WeWork amenities and events
* After work socials and seasonal hours (Summer Fridays)
* Home office IT allowance
* Annual learning and development budget
* Flexible dress code
* 25 days annual leave + public holidays
* Company pension scheme
* Right to request flexible working arrangements
* Collaborative, transparent culture with growth opportunities
Why Join Us?
At Avvoka, you’ll join a considerate, innovative and inclusive team where every voice matters. You’ll have opportunities for professional development, career progression, and a range of benefits as you contribute to the legal tech field.
Equal Opportunities
We are an equal opportunity employer that celebrates diversity and is committed to building an inclusive team. We welcome applications from individuals of all backgrounds and experiences and can provide accommodations during the application process.
Additional Details
Seniority level: Entry level
Employment type: Full-time
Job function: Legal
Industry: Software Development
London, England, United Kingdom
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