Footasylum is a leading UK-based retailer specialising in streetwear and sportswear, committed to delivering innovative and trend-setting products to our customers, with a strong focus on digital transformation and data-driven decision-making.
We are looking for an Ecommerce Executive to join the Ecommerce Trading Team. As an Ecommerce Executive you will join an established team of Ecommerce and Digital Marketing experts to support with the rollout and optimisation of onsite content campaigns across the Footasylum Website and App.
The Team
The Ecommerce Trading Team sits within the wider Digital Department and operates out of our Head Office in Rochdale. The Ecommerce Trading Team works very closely with the UX and Digital Delivery teams as well as the Marketing and Merchandising teams. As well as working across the Footasylum Website and App we also work across Footasylum Own Brand Websites.
About You
We are looking for someone who embodies the Footasylum values - Community, Collaborate & Challenge. You will be an expert in UK culture and a brand fanatic.
* Strong understanding of Ecommerce and what makes a great customer journey.
* Proactive and confident prioritising multiple tasks.
* Curious and use data to help inform your decision making.
* Strong communication skills and enjoy working with multiple teams.
Responsibilities
* Update and maintain campaign content, web categories, and landing pages in line with trading priorities and brand guidelines.
* Coordinate content refreshes for new launches, campaigns, promotions, and seasonal changes.
* Monitor and improve on-site search performance, analysing search behaviour to identify missed opportunities and drive product discoverability.
* Monitor customer behaviour and propose improvements to enhance user experience.
* Implement strategies to increase traffic, conversion, and average order value.
* Execute online merchandising strategies to maximise conversion and AOV, including product sequencing, category curation, and cross-sell opportunities.
* Work closely with Buying, Merchandising, and Marketing teams to ensure product priorities and stock availability are accurately reflected online.
* Conduct regular website health checks to identify broken links, outdated content, platform issues, and UX barriers.
* Produce weekly trade reports covering sales, traffic, conversion, top-performing categories, and areas for improvement.
* Present insights and recommendations to the wider team to support rapid commercial decision-making.
* Identify trading opportunities using data insights and competitor analysis.
* Conduct competitor analysis to stay updated on market trends and pricing.
Desirable Skills/Experience
* Experience in an ecommerce role, ideally within fashion or a fast-paced retail environment.
* Strong understanding of ecommerce platforms.
* Confident using web analytics tools (e.g., Google Analytics, GA4).
* Confident using Microsoft Excel for data analysis.
* Basic knowledge of SEO principles and onsite merchandising best practice.
* Excellent attention to detail with strong organisational and time-management skills.
* Able to interpret data, extract insights, and communicate findings clearly.
* Proactive mindset with a passion for continuous improvement and delivering best-in-class customer journeys.
Diversity
We recognise and value the importance of diversity to help make sure we have lots of different perspectives when we are building services to customers and the wider business. This is great news for our business. Diversity for us is also, importantly, about building happy teams full of people that want to learn and want to be inspired by each other and our different experiences and backgrounds.
Location
Please note, this is not a remote role and our expectation is that you will be able to attend Head Office in a hybrid way, in Greater Manchester.
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