Founded in 2020, Lucky Seven Marketing We help overstretched marketing teams achieve their goals by acting as a seamless extension of their team. Trusted by leading beauty and wellness brands, we deliver expert-led support that’s fast, flexible and always high quality.
Main purpose of the Job:
As Digital Marketing Manager at Lucky Seven Marketing, you’ll take the lead on all things digital – from performance-driven PPC campaigns and SEO strategy to optimised web builds and ecommerce growth. Acting as the go-to digital expert for both our clients and our agency, you’ll stay ahead of platform updates, audience trends and performance best practices. Your goal: to help our clients grow commercially, strengthen their digital presence, and ultimately, make our partnership indispensable.
KEY RESPONSIBILITIES:
SEO & CONTENT VISIBILITY
Planning & Strategy: Lead and create a 360 SEO strategy that drives best practice, traffic and conversion for
our clients.
Implementation:
Keywords: Creating and implementing keyword research relevant to our client's business or
industry throughout the website content and meta tags.
On-page optimisation: In order to rank higher and
earn more relevant traffic in search engines, ensuring that on-page optimisation is implemented.
This includes optimising the site speed,
structured data, internal linking, relevant content, image sizes, alt text,
meta tags, title tags, and URL structure in line with best practice.
Off-page optimisation: Implement off-page strategies like backlinking and
Google My Business optimisation to build site authority, credibility, and
search engine ranking.
Content: Create new and valuable content through blogs to improve your
search rankings, attract more visitors and engage them with our clients sites.
Tools: Be an expert in tools; Google Search Console, Page Speed Insights, Google Analytics,
SEM Rush in order to track and support your strategy.
Reporting: Utilise tools available to compile useful reports for our clients on their performance from Google Search Console, Google analytics and SEM Rush. Update monthly report for our clients
showing this data.
PAID MEDIA: PPC GOOGLE ADS
Strategy and Implementation: Lead, create, and implement profitable PPC campaigns to drive revenue, traffic and awareness for our clients and our own brand.
Management: Daily check in to ensure spend and campaign success is monitored, and adjustments can be made reactively.
Collaborate with freelancers to ensure accurate conversion tracking is implemented across campaigns.
Reporting: Using the Google Ads tools, complete monthly reports to track return on investment
and the success of the campaign.
WEBSITE SUPPORT AND MAINTENANCE
Planning & Strategy:
Lead the development of tailored web strategies for each new project.
Define clear timelines, required assets, and delivery milestones.
Provide training and documentation for clients' internal teams to manage and update their sites independently.
Website Management:
Maintain and update websites on platforms such as Shopify (essential), Wix, and Squarespace (preferred).
Implement UX/UI enhancements, ensure SEO best practices, and manage content updates including blogs, product uploads, banners, and seasonal campaigns.
Improve site structure, navigation and design based on user behaviour and commercial objectives.
Ensure integration and functionality of tracking tools such as Facebook Pixels, Google Analytics, and Google Tag Manager.
Performance Monitoring & Reporting:
Produce monthly reports detailing key website metrics including traffic, bounce rate, load speed, and engagement.
Use insights to suggest data-driven improvements to enhance performance and user experience.
Tools:
Shopify necessary. Wix, Squarespace preferable.
EMAIL & CRM
Planning & Strategy: Plan, build, and send email campaigns and automations in Klaviyo (flows,
segmentation, A/B testing).
CRM & Flow Optimisation: Use Klaviyo data to improve customer journeys, retention etc.
Email Builds & List Management: Maintain clean and segmented lists for targeted messaging and improved deliverability.
Performance Tracking & Reporting: Track performance (open rate, CTR, conversions) and adjust strategies accordingly.
CHANNEL MARKETING
Planning & Strategy:
Contribute to the creation and activation of bespoke marketing plans to support the business objectives for each of Lucky Seven’s clients, to maximise sales opportunities, drive customer retention and customer service excellence, increase AOV and develop customer acquisition strategies. Success will be measured through engagement, sales and Brand KPIs.
Creation and Maintenance of channel specific sections of marketing calendars in line with wider marketing goals and date specific activation and circulate as required.
Omni-channel support - Liaise with internal and external teams to execute the digital marketing plan.
Performance Tracking & Reporting
Monitor activation, providing analysis of sales performance vs. forecast and tracking of spend.
Ensure that all activation and report packs are complete and delivered on time, and in budget plus present learnings across clients for ongoing improvement.
Assist in the creation of channel presentations for all review and strategy meetings.
Assist in the creation of pitch presentations for your channel to support new business goals.
Support the teams to execute marketing activity for new client business openings, and ad-hoc requests
Client & Team Collaboration
Relationship Management: Develop strong relationships with the client teams and internal teams, to execute best-in-class digital activation, to drive Brand and Commercial KPI success.
Use the company tools such as Monday.com to manage time and projects.
Be the day-to-day contact for digital needs for your accounts and be proactive and timely in responding to requests to deliver the best customer service.
Track all time and update Toggl to ensure accurate billing for clients and correct allocation of resource.
THE RIGHT PERSON
Qualifications:
Educated to degree level, preferably Marketing or Business orientated.
Previous Experience and Knowledge:
4+ years’ Experience of working in a digital marketing role.
Expert in digital platforms such as SEM rush, GA, Shopify, Google Ads.
Must have interest and experience in beauty and wellness brands.
Creative and solution focused thinker, finding new ways to engage clients and delight them.
Strong relationship skills with a proven track record.
Strong commercial acumen with experience on determining return on investment and confidently managing marketing spend, with ability to track and report monthly on departmental budgets.
Proficient in MS Office programs: Word, Excel, PowerPoint, Outlook
Aptitudes:
Co-operation: ability to build relationships to support team members, share resources and knowledge and collaborate with others to achieve goals.
Communication: ability to convey information clearly and concisely both in person, via correspondence and over the phone, and express oneself well and professionally and listen to others and ensure understanding of information.
Flexibility: ability to adjust to work processes or procedures, adapt to others and work effectively and in a positive manner when under pressure or in ambiguous situations.
Organising: ability to manage your time, handle multiple activities, establish priorities, meet deadlines, deal with distractions and interruptions and overall work efficiently and effectively.
Precision: ability to pay close attention to detail, write clearly and legibly, acceptable standards appropriate to the position in English and Math, and have an appropriate and acceptable level of record- keeping and routine paperwork.
Dependability: to have excellent timekeeping and attendance, and ability to understand the importance of information and activities that are confidential to the Company.
Decisiveness: ability to make sound decisions without hesitancy and respond with confidence to challenges from others.
Decision-making: ability to make logical and sound decisions based on careful consideration of alternative courses of action.
Planning: ability to develop strategies, define processes and procedures, and monitor plans.
Analytical thinking: ability to analyse and understand information to draw conclusions.
Customer enthusiasm: ability to determine and address customer needs, seek feedback regarding level of service and satisfaction and continually strive to exceed customer expectations.
Attributes:
High attention to detail
Passionate about the customer and creating best-in-class marketing experiences
A creative mindset for thinking of new ways of working and ideating across teams
Passion for digital media and marketing
Self-motivated, enthusiastic and positive approach about their career
High personal standards and values
Proactive and assertive attitude, with a can-do approach
Dynamic both personally and professionally
Creative flair – willing to think of new ideas and make them happen
Open to continuous learning and improving performance by increasing own efficiency, initiating courses of action and willingly taking on new responsibilities
Compensation And Benefits:
Hybrid Working (3 days office based, 2 days WFH)
22 Days Annual Leave (exc. Bank Holidays) that increases with length of service up to 30 days.
£30 monthly voucher for wellbeing treatment of your choice