Your new company You'll be joining a well‑established UK manufacturer and provider of high‑performance audiovisual (AV) technology, supplying solutions to system integrators, consultants and education institutions nationwide. The business operates within a highly relationship‑driven, project‑led market and is known for its strong technical capability, excellent customer support and channel‑first approach. As the team continues to grow, they are now looking for a motivated Business Development Representative to support further expansion. Your new role As the Business Development Representative, you will play a key role in generating high‑quality, qualified meetings across the UK AV integrator and education sectors. You will identify new opportunities, nurture early‑stage relationships, and work closely with internal Account Managers to develop pipeline.Your responsibilities will include: Prospecting and engaging UK AV system integrators active in commercial and education projects Reaching out to education sector stakeholders involved in AV procurement, IT/AV management, estates or digital learning Conducting high‑quality discovery to understand project requirements and technology interests Booking fully qualified meetings aligned with strict pre‑qualification criteria Supporting Account Managers by identifying opportunities that fit a channel‑focused sales model Maintaining accurate CRM data and documenting project activity, integrator engagement and upcoming opportunities Contributing to quarterly analysis of meeting conversion and pipeline progression What you'll need to succeed You will be a proactive, relationship‑driven individual with a strong interest in sales and the AV or technology sector. You'll have: Experience in lead generation, appointment setting or early‑stage sales (BDR/SDR experience ideal) Confidence in speaking with technical and commercial stakeholders Strong research and discovery skills to understand project needs and potential opportunities Excellent communication skills and the ability to build rapport quickly Good organisation and CRM discipline A motivated and resilient approach, especially within a project‑based, technical sales environmentExperience within the AV industry, IT, or selling into education would be highly beneficial but is not essential. What you need to do now If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now. If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career. Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at (url removed)