The Digital Growth Consultancy - Transforming growth through Data, Technology & Creativity.
At Charlie Oscar, our mission is to transform growth for the brands of tomorrow through the use of data, technology and creativity. How do we transform growth? It all starts in understanding what advertising activation actually performs - Our proprietary marketing science tool COmpass gives clients that very insight. We can then provide the best strategy and execution across all digital channels including paid media, influencer CRM & CRO.
An emerging, independently owned company, we boast a team of seasoned founders, industry leaders and highly talented digital marketers with experience working across Apple, Meta, Disney, L’Oreal and more. At Charlie Oscar we are pioneers and innovators, striving to redefine digital marketing standards with our cutting-edge tools and services.
We are a growing team of curious, ambitious and personable individuals who are all passionate about digital marketing and brand growth. We believe in work-life balance and prioritise team well-being. We work hard but also make time to bond as a team, have some fun and socialise. We do quarterly social events and an annual company trip away to recharge and spend quality time together. The team work together in our London Bridge office, and from home.
We are currently a business of 20 people with growth plans to be 40 people by the end of the year.
ABOUT THE ROLE
This is an exciting opportunity to join our Influencer team at Charlie Oscar.
Helping brands go beyond just vanity metrics to understand the true value of their influencer programs with our attribution solution is one thing - but building successful in-house programs and building genuine relationships with hundreds of creators at scale is a whole other ballgame. That’s where you come in.
Working across our diverse portfolio of clients, you will be deployed to lead the strategic development and execution of in-house influencer programs with the support of the broader Charlie Oscar content and growth function. One program might be working with pet influencers, another with beauty influencers - no day will be the same!
DUTIES & RESPONSIBILITIES
* Take ownership of and execute influencer campaigns in line with Charlie Oscar’s Influencer Playbook with operational excellence.
* Challenge and lead the development of our influencer approach for clients across a variety of exciting industries - Petcare, Lifestyle, Health, Beauty, Food, Fitness + more.
* Operate our top-of-the-range influencer discovery/outreach tools to recruit suitable influencers at scale for our client's programs.
* Daily management of multiple influencer rosters and programs, building strong, personal relationships with talent. You’ll own and develop our influential book of contacts.
* Daily data handling and capture using in-platform metrics and tools including Google Excel.
* Analyze the performance of collaborations and programs based on certain KPIs, and work continuously to apply insights and learnings to optimise your output.
* Ideate and implement innovative ideas to improve influencer programs such as added value benefits, community campaigns, events, and gifting.
* Liaise and collaborate with the Paid Media team to execute full-funnel campaigns that amplify influencer coverage, and break the rules of traditional influencer advertising.
* Support the Data team with attribution to measure the success of your programs.
* Prepare materials including timelines, client updates, and progress reports as needed for both clients, and internal meetings.
* Live and breathe influencer and social trends, implementing them into your campaigns. Be the go-to in our office for social insight.
REQUIRED QUALIFICATIONS & SKILLS
* Ideally, +1 year of experience in influencer marketing, marketing roles, and/or you’re possibly a creator yourself!
* Someone who is driven and likes to take initiative
* Someone who can deliver a considered, consultant-like approach
* Someone eager to thrive in a start-up environment, and make the role their own
* An understanding of industry KPIs
* Knowledge of both current and emerging global platforms including but not limited to Instagram, Facebook, YouTube, TikTok, Twitch, Discord etc.
* A curiosity for the commercial and performance aspects of influencer marketing
* A test-and-learn mindset
* Strong project management skills
BENEFITS
* Competitive salary plus quarterly bonus up to 10% of your quarterly salary
* Wellness allowance including access to Bupa private health care
* Pension plan
* Regular team socials and annual company trip
* Hybrid working (3-days pw in our London Bridge office)
* 25 days’ holiday per year, plus bank holidays and time off over Christmas
* 4 weeks 'Work from Anywhere' allowance per year
* Regular office treats and surprises
* Be part of building something truly exceptional
OUR VALUES
* Make It Happen
Progress is better than perfection...we make things happen, we get things done.
* Treat It Like Your Own
As if it was your business, your money, yourself....For us it's not just work; it's personal.
* Grow Together
Grow the business, grow with your team, grow yourself.
* Be Brave
In your work, in your ideas, in your ability to make decisions.
At Charlie Oscar Group, we are an equal opportunities employer committed to diversity and inclusion. We welcome individuals from all genders, ages, races, skin colours, religions, sexual orientations, gender identities, national origins, and disability statuses to join our team. If you have a disability or special need that requires accommodation, please let us know.