Social Media & Influencer Executive
Job Description
Reporting into the Head of Marketing, the Social Media & Influencer Executive will hold a key position in the Brand Marketing team and wider business, working closely with the leadership team. The role suits someone with solid social experience and anyone who may like to take the next step in progressing their career.
Being the tone of voice guardian, you will be responsible for all communications copy within the business, working closely across E-Commerce, Retail, PR and SEO.
You will implement the social, content and influencer strategy each season, managing engagement and stimulating advocacy whilst growing our social audience. You will be a creative thinker who will constantly develop the content plan and be at the forefront of digital activity whilst staying true to the brand tone of voice.
The role will lead the development and execution of the paid influencer partnership program, managing all paid influencer campaigns from start to finish, including outreach, negotiations, contracting, and briefing. The role will also champion the French Connection blog, including concepting, writing and promoting all content on the blog ensuring it is relevant, timely and in keeping with the overall marketing strategy and SEO.
Social Media
* Lead and execute the organic social strategy across Facebook, Instagram, Twitter, Pinterest, TikTok and YouTube.
* Work with international teams to streamline social content, brand TOV and imagery
* Collaborate with the performance marketing team to amplify paid social campaigns and ensure social TOV is consistent.
* Own the weekly, monthly and seasonal social and influencer reporting. Present reports to wider senior stakeholders.
* Ability to use data to your advantage to strategically monitor, analyse and report on performance metrics to work out which content works best to grow socialchannels.
* Coordinate and brief social still life and video content with in-house studio team. Regularly brief in organic and paid social assets with internal graphics team.
* Actively engage with our social community day-to-day. Drive UGC from our social following, customer reviews and PR gifting.
* Concept and create new content for social media channels, including TikTok.
* Work closely with customer services team to ensure TOV is consistent.
Influencer Marketing
* Lead and drive the brand influencer marketing strategy, including outreach and brief writing, contracting, and ensuring all collaborations are achieving set goals.
* Maintain brand influencer relationships whilst proposing new talent, where relevant.
* Work closely with the PR agency and external media agency to align on the influencer strategy.
* Experience managing influencer paid collaboration budgets.
* Excellent contacts with talent agents, agencies and directly with influencers.
* Scope out and identify new and relevant influencers at micro to macro tiers for paid influencer collaborations.
* Hold excellent people skills to grow and nurture existing influencer relations.
Brand
* Work with the Head of Marketing across all digital and offline channels to develop seasonal content and maintain the brand tone of voice.
* Work on brand partnership competitions on our channels and wholesalers
* Initiate and develop brand partnerships and relationships
* Help with brand marketing activations, like store events and key marketing calendar moments.
* Seek out reactive digital opportunities based around relevant social, content and influencer trends (I.e., Live Shopping).
* Constant research and brainstorming of new social, content and influencer ideas to keep the brand contemporary and interesting.
Copy
* Brand tone of voice guardian – work with PR, ecommerce and design to ensure TOV is accurate throughout.
* Sign off any marketing copy written by the product ecommerce copywriter
* Responsible for brand and communications copy; emails, online features, brand books, catalogues, marketing collateral, in-store signage
* Editor of the blog – concept, create and write all content for the blog.
Team Management
* Manage the day-to-day tasks and development of the social media and content intern.
Key Skills
* Good networker and the capacity to build strong working relationships
* Forward thinker
* Reactive and nimble to the changing social and Influencer landscape.
* Strong organisational skills
* Creative visual eye for social media
* Strong understanding of brand tone of voice
* Works with others and can influence and communicate effectively across all levels
* Ability to perform under pressure and operate in a fast paced constantly evolving environment
* Maintaining the ability to meet deadlines
* Positive problem solver
* Strong time management skills
* Good communicator
* Committed, driven and self-motivated
The ideal candidate will have at least 4 years experience and be willing to work in the office (based near Camden, Central London) 4 days per week and flexibility to work 1 day working from home, where business allows.
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