Field Based role covering: The North West region consist of Greater Manchester, Merseyside, Lancashire and Cheshire.
Overall Purpose of the Role:
The main focus of this role will be the promotion and sales of the CTHC Biosimilar and Biologic product range and supporting services.
Accountability:
* To develop and implement business plans and strategies for identified Key Accounts
* Work with and influence all external stakeholders in defined regions / accounts; HCPs, Pharmacists and Budget Holders to drive sales and profit of CTHC brands. Customer base includes all relevant local and regional payer and provider organisations and individual customers.
* Key Activities are Sales-focussed, the role also includes local/regional market access work and at time may include leadership without authority of contract sales team colleagues.
* Work cross-functionally with medical, marketing and management, to develop and implement strategies to secure and grow business in all key accounts.
* To consistently communicate with all relevant personnel, on business objectives and provide detailed contact reports.
* To work to set call rate guidelines as identified by management and associated activity reporting via the CTHC CRM system.
* To achieve targeted sales for all products as directed by management.
Expenditure Responsibilities
To manage all financial expenditure including personal expenses within budgets, in line with company policies, as agreed with the management.
Performance Measurement:
Annual objectives will be set in conjunction with line manager. Performance will be measured during one-to-one meetings quarterly and annually using a Performance Review documents and review of business plans.
Authority:
Delivery of territory sales targets.
Key Responsibilities:
* Take the lead role in developing and implementing account business plans for designated region.
* To work cross-functionally to develop successful sales strategies in designated key accounts.
* To liaise with all relevant departments and personnel to achieve business objectives. In particular, marketing, sales management, and the Medical Team.
* To attend seminars, congresses, exhibitions, or meetings as directed by the management team (RBMs, National Sales Manager, Commercial Director)
* To identify decision makers and influencers in each key account to develop and build appropriate business relationships.
* To communicate weekly/monthly with the management team, Medical Team and the Marketing Team as and when directed.
* To fully understand and comply with all aspects of company policy.
* To provide monthly reports on all aspects of business area and daily reporting via the CRM system as per the Standard Operating Procedure (SOP).
* To maintain a high level of knowledge of customers, accounts, services, changes within market place and all relevant clinical developments
* To maintain a high level of clinical and technical knowledge of promoted products and services
* Act in a compliant manner with integrity at all times
Work Experience Requirements:
* Degree or equivalent
* Demonstrate good business acumen
* Excellent communication and interpersonal skills
* Proven track record in pharmaceutical/Healthcare sales
* Ideally experience in Biosimilars and or Biologics sales
* Team player
* Good verbal, numerical and negotiating skills
* ABPI accreditation
* Clinical/technical background in pharmaceutical or equivalent
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