The Role
Were looking for a Marketing Manager to own and grow the entire marketing function for a modern multi‑brand fashion house designing, developing and scaling global apparel, footwear and accessories brands.
You’ll lead a crew across Creative, Social & Affiliates, PR, and agency partners, ensuring every touchpoint feels aligned, on‑brand, and built to move the needle.
This is a strategic, hands‑on role inside a brand that’s scaling fast across international markets. The right person is a sharp, culture‑led marketer who can build and execute a global strategy across all consumer touchpoints, with a strong commercial mindset and deep understanding of key retail accounts.
You’ll own the marketing calendar, budgets, and cross‑functional alignment—driving the brands vision, story, and growth across digital and IRL while developing a small, ambitious team hungry to make noise on a global stage.
Key Responsibilities
* Build and execute a full‑funnel marketing strategy across brand, digital, community, and e‑commerce, keeping the streetwear consumer at the centre of every decision.
* Lead, mentor, and inspire a multidisciplinary marketing team spanning Performance, Social & Affiliates, and Creative, creating space for big ideas and sharp execution.
* Set clear KPIs, budgets, and priorities that drive sustainable growth while strengthening brand heat and equity.
* Turn brand vision into bold, actionable campaigns and initiatives that show up consistently across all markets and platforms.
* Make sure every move in marketing ladders up to wider business and commercial goals, from brand awareness to sell‑through.
* Partner with the Creative Lead on campaign direction, launches, and content, ensuring everything looks and feels unmistakably on brand.
* Guard the brands visual identity and storytelling, keeping the output sharp, consistent, and culturally relevant.
* Champion a culture of creativity, experimentation, and test‑and‑learn thinking across the team.
* Keep authenticity at the core of everything, rooted in real streetwear culture rather than trends for trends sake.
* Lead social, community, and affiliate strategies that reflect brand values and build long‑term loyalty.
* Scale community and creator programs, nurturing relationships with athletes, ambassadors, creators, and partners who genuinely align with the brand.
* Drive regional activations across key markets (UK, EU, North America), adapting tone and tactics while staying true to the brand.
* Work closely with Product, E‑commerce, and Operations to power product launches, seasonal drops, and key merchandising moments.
* Own marketing calendars, campaign planning, and brand activations across the business end‑to‑end.
Experience
* 6‑10 + years marketing experience, ideally in streetwear, fashion, or culture‑led consumer brands.
* Deep feel for culture, trends, and audience behaviour, you understand what moves the community and what doesnt.
* Proven track record leading and growing multidisciplinary marketing teams.
* Strong grasp of both brand and performance marketing, and how they work together across the funnel.
* Experience concepting and delivering standout campaigns, content strategies, and brand narratives.
* Confident using data, analytics, and insight to refine strategy and measure impact, without losing the creative edge.
* Comfortable in a fast‑paced, entrepreneurial environment where things move quickly and ownership is key.
* Visionary and hands‑on, you can set the direction, then roll up your sleeves to make it happen.
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