BettingJobs is working with a well-established iGaming brand focused on the UK, Canadian and Swedish markets with offices in London and Cyprus. They are looking for a Marketing Data Analyst (Mobile) to join their team based in London.
Responsibilities:
* Analyse mobile and in-app marketing performance across digital channels and GEOs to identify trends, insights, and optimisation opportunities.
* Support the Mobile Marketing team with data-driven campaign optimisation, targeting, budgeting, and forecasting.
* Build and maintain marketing performance dashboards (SQL + Tableau/Power BI/Looker) for BAU reporting and stakeholder access.
* Analyse digital, product, and offline campaign data; present clear, actionable insights and optimisation recommendations to stakeholders.
* Develop and refine marketing and business KPIs, metrics, and performance visualisations with senior stakeholders.
* Analyse customer journeys across acquisition and retention funnels using MMPs (e.g. Appsflyer), GA, and customer databases to improve segmentation, personalisation, and LTV.
* Clean, transform, and prepare complex datasets for analysis.
* Identify opportunities for automation, efficiency, and process improvement.
* Manage relationships with global internal stakeholders.
* Train and support analysts and country/channel managers on BI and marketing analytics tools.
* Stay up to date with BI/marketing analytics trends and technologies.
Requirements:
* 4+ years' experience in data-driven mobile/in-app marketing analytics within a digital marketing or e-commerce environment.
* Proven experience analysing complex datasets across multiple online and offline channels, with a strong focus on mobile/in-app marketing.
* Strong knowledge of digital marketing metrics, acquisition/retention, LTV, and attribution modelling.
* Hands-on experience building dashboards in Tableau, Power BI, Appsflyer, Google Data Studio, or similar tools.
* Strong analytical, statistical, and problem-solving skills with high attention to detail.
* Excellent communication skills, able to translate technical insights for non-technical stakeholders.
* Ability to work independently and collaboratively in fast-paced, multi-market global teams (Europe, NA, LATAM).
* iGaming experience is a plus; Python/R experience is beneficial.