Purpose
To drive revenue growth by embedding AllSfar products within the UK’s leading design & build firms through deep, strategic relationships with interior designers.
This role owns a portfolio of high-value (“Super Platinum”) accounts and is responsible for influencing specification at design stage, ensuring AllSfar products are consistently designed into projects and converted into orders.
The role combines business development and account management, with full accountability for revenue performance, while working cross-functionally with estimating, marketing, and the wider sales team to maximise conversion and scalability.
Key Focus Areas / Responsibilities
* Strategic account ownership of top-tier London design & build firms
* Relationship development with designers at all levels (junior to design director)
* Driving product specification at design stage
* Revenue generation from assigned accounts (quotes → orders)
* Showroom utilisation to influence and convert customers
* Ongoing account penetration across multiple business units within each firm
* CRM discipline and pipeline management (Pipedrive)
Key Tasks and Activities
* Build and maintain strong relationships with interior designers across assigned accounts, ensuring AllSfar is a go-to specified supplier
* Identify, map, and penetrate multiple teams/business units within each account (treating each as a distinct opportunity)
* Secure and attend regular face-to-face meetings, showroom visits, and project discussions
* Deliver presentations, lunch & learns, and CPDs to drive product awareness and specification
* Generate and track project opportunities from early design stage through to order
* Work closely with estimators to develop accurate, competitive quotes
* Actively manage pipeline in CRM with accurate values, stages, and close dates
* Drive projects through from specification to order, maintaining influence with contractors and stakeholders where required
* Bring customers into the showroom to create engagement and strengthen product connection
* Collaborate with marketing and sales to support campaigns, events, and account engagement strategies
* Maintain high activity levels (meetings, calls, follow-ups) to ensure consistent pipeline growth, focusing on high pay-off activities only
Competencies and Skills
* Proven experience (5–10+ years) within the commercial interiors / workplace / design & build sector is essential
* Existing relationships with London-based design & build firms and interior designers is strongly preferred
* Demonstrable track record of generating revenue through specification-led sales
* Strong understanding of how design & build firms operate, including project lifecycle and decision-making structures
* Ability to navigate and influence multiple stakeholders across different teams within the same organisation
* Highly effective relationship builder — confident, credible, and comfortable engaging at all levels
* Strong commercial awareness with clear accountability for revenue delivery
* Skilled in managing complex, high-value accounts with multiple concurrent opportunities
* High level of emotional intelligence and communication skills
* Disciplined in CRM and pipeline management
* Self-motivated, proactive, and comfortable operating with autonomy
Other Information
* Role is London-centric, with regular in-person meetings across client offices and the AllSfar showroom
* High emphasis on showroom usage as a core sales tool
* Requires close collaboration with internal teams (sales, estimating, marketing)
* AllSfar is a fast-growing, highly innovative business within the acoustic felt market, with a clear trajectory toward market leadership
* The company offers a strong platform to succeed, including a wide and differentiated product range, market-leading colour offering, significant UK stock holding and London-area manufacturing capability
* This role represents a genuine opportunity to take ownership of high-value, under-penetrated accounts and drive rapid growth
* The successful candidate will play a key role in expanding AllSfar’s presence within top-tier firms and will quickly become a central contributor to the company’s revenue growth
* Suited to high-performing individuals who want to step into a more influential, high-impact position within a growing business