Barchester's exceptional marketing team have a rare opportunity for a marketing executive to join them in Central London. This vital role takes ownership for supporting Barchester's portfolio of 240 care homes with the promotion of localized events and printed collateral to generate new enquiries.
Main duties of the job
The marketing executive will be responsible for delivering tailored offline marketing for Barchester's care homes, as well as leading the internal awards event that celebrates the fantastic success across the business. This is a great opportunity for a passionate and motivated candidate with a high level of attention to detail, who is looking to develop a career in marketing within a professional and experienced team.
About us
Barchester Healthcare is a leading provider of care homes and specialist care services in the UK. They are dedicated to ensuring that their team are respected and their contribution valued. Barchester is an empowering and rewarding place to work, with opportunities for progression.
Job responsibilities
Barchester's exceptional marketing team have a rare opportunity for a marketing executive to join us in Central London. This vital role takes ownership for supporting Barchester's portfolio of 240 care homes with the promotion of localized events and printed collateral to generate new enquiries. You will deliver tailored offline marketing for our homes, as well as lead the internal awards event that celebrates the fantastic success across the business. We are looking for a passionate, motivated candidate with a high level of attention to detail, who is looking to develop a career in marketing within a professional and experienced team.NEED TO HAVE: Administration experience Ability to work concurrently on a number of different projects, ensuring projects are completed on time Excellent written and verbal communication skills Good knowledge of Outlook, Word, Powerpoint and ExcelNEED TO DO: Manage home-specific requests to drive enquiries Upload new templates to our web-to-print system Ensure home-specific brochures and welcome books for new residents are kept up-to-date with the latest content and photography Copy writing home overviews Work with the design agency to produce new artwork Deliver the Barchester Care Awards, including leading communication across each stage of the competition, and coordinating the awards event for up to 300 people held both in person and streaming virtually Support with the delivery of weekly virtual events for residents Manage the relationship with regional care directories Budget responsibility on all accountable projects, ensuring budget always up-to-date Responsible for team administration Report and share mystery shopping results and compliments across the business Support the delivery of offline local marketing campaigns across a range of channels including Sky TV, press advertising and radio. Deliver large scale door drop campaigns Proof reading multiple home-specific versions of print collateral As the only healthcare provider to be accredited as one of the best companies to work for in the UK, Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
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Person Specification
Qualifications
* The successful candidate will have administration experience, the ability to work on multiple projects concurrently, excellent written and verbal communication skills, and good knowledge of Outlook, Word, PowerPoint, and Excel.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Depending on experienceSalary expectations will be discussed at interview stage.
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