Overview
Support marketing collateral delivery by creating, developing and executing marketing activities that drive awareness and engagement for the Ford PartsPlus All Makes range of products. Working closely with the product team, sales, and creative teams to craft compelling messaging, and ensure consistent communication of value to the target audience.
Key activities include
1. In collaboration with the Manager, own all aspects of the All Makes product marketing plan by serving as the marketing owner; includes but is not limited to, liaising with the Product Team, developing marketing collateral, promotions and incentives that meets the needs of the business and grows product awareness and sales.
2. Collaborate with PartsPlus Product Manager to understand product features, benefits, pricing, offers and Customer and Colleague incentivisation.
3. Create product-focused marketing collateral such as brochures, flyers, email and web content.
4. Proactively coordinates efforts cross-functionally with internal Colleagues to better understand company and product marketing needs.
5. Writes content for marketing communications in conjunction with the manager.
6. Develops a deeper understanding of the automotive parts industry to adequately connect and work with external and internal experts to push awareness of Ford PartsPlus All Makes, Omnicraft and OmnicraftPlus brands.
7. Plans, organises and executes marketing plans in collaboration with the manager.
Key Skills required
8. An undergraduate degree from an accredited college or university with a focus in Marketing or related discipline; or in the absence of a degree, directly related job experience
9. At least 1-3 years of marketing or product marketing experience with a focus on marketing communication, preferably in a technology-driven industry
10. Excellent written and verbal communication skills
11. Strong analytical mindset with attention to detail
12. Excellent organizational skills
13. Ability to multi-task in a fast-paced environment
14. Experience with marketing tools such as Wrike, Hubspot and Google Analytics are an advantage, however, full training will be provided.