About Us
We own and operate eCommerce apparel brands, scaling them to $10M+ revenue, profitably.
We work hands-on with brand founders, owning growth outcomes and supporting capital, business strategy, and execution.
The Role
We're hiring a Klaviyo Email & SMS Retention Specialist to own the retention channel across a portfolio of owned apparel brands. This is a strategy-first role. You know what works in Klaviyo and you'll bring that expertise in-house, working alongside a dedicated email designer, copywriters, and our Head of Growth.
What You'll Own
* Retention strategy across email and SMS (what to build, how to sequence it, and why)
* The full Klaviyo build (flows, campaigns, segments, triggers, etc.)
* List growth (pop-up strategy, etc.)
* Deliverability and list health (domain reputation, suppression, etc.)
* Performance (attributed revenue, flow metrics, and campaign ROI across all brands)
What You'll Do
* Audit existing Klaviyo setups across brands and define what good looks like for each
* Build and continuously optimize a full lifecycle flow library
* Develop segmentation strategies based on purchase behavior, LTV tiers, product affinity, and engagement
* Collaborate with the Head of Growth on the promotional calendar and translate it into campaign execution
* Work with our email designer and copywriters who handle creative
* Run structured A/B tests and build repeatable playbooks from results
* Manage SMS as a dedicated channel
* Stay ahead of Klaviyo updates, features, and DTC retention best practices
What We're Looking For
* 3+ years hands-on in Klaviyo within a DTC or eCommerce context
* You think in systems (customer journeys, lifecycle stages, and behavioral triggers, not just one-off sends)
* Deep knowledge of segmentation, flow logic, conditional splits, and deliverability
* Proven track record of growing email and SMS as a percentage of total revenue
* Strong grasp of eCommerce metrics
* SMS experience including TCPA/CAN-SPAM compliance
* Shopify integration experience
* Apparel or fashion eCommerce a plus (not required)
Why This Role
* Own the strategy, not just the execution — you define how retention works across the portfolio
* The team is already built — designer, copywriters, and a Head of Growth who are invested in making this work
* Work on owned brands, not client accounts — your work compounds
* Direct impact on revenue with real ownership and upside