About Years.com
From a bold idea to revolutionising dog food, Years has grown into a fast‑scaling business dedicated to helping dogs live longer, healthier lives. Our goal is to give dog owners a better, fresher, and healthier way to feed their pets with human‑cut, personalised meals designed to support each dog's unique needs, delivered straight to their door – no preservatives, no compromises, just real nutrition.
Key Responsibilities
* Mine performance data to spot patterns, diagnose fatigue, and prioritise test ideas across Meta and TikTok Shop
* Write conversion‑focused scripts for UGC, founder/chef pieces, VSLs, and statics; turn objections into angles
* Build clear hypotheses for every asset: audience, promise, proof, CTA, success metrics
* Produce tight creative briefs with shot lists, hooks, and references for editors and creators
* Work with our ad agency to run a weekly test slate; track outcomes; scale winners; kill losers; document learnings
* Maintain a swipe and competitor board; adapt winning formats to Years' proposition
* Build modular assets (hooks, CTAs, end cards) for rapid remixing
* Maintain dashboards and simple reports that the team can action quickly
* Manage external creators/agencies where needed; hold them accountable to performance targets
* Plan and run shoots end to end: book external actors and staff, secure locations, organise props and call sheets; be on set to keep the day on schedule and aligned to the brief. Includes internal and external shoots; occasional weekend work
Requirements
* 2+ years owning ad creative performance in creative strategy, performance creative, or paid social
* Strong numeracy with the ability to turn data into decisions fast
* A track record of scripts and ideas that cut CPA or lift ROAS, ideally in D2C or subscription
* Range across UGC, founder‑led, chef‑led and VSL formats; you write tight briefs and give actionable edit notes
* Storytelling that lands in 6‑45 seconds: hook, problem, proof, clear CTA
* Highly organised; able to plan and run multiple shoots, creators and edits without losing quality or speed
* Team player: clear communicator, crisp written feedback, bias to ship and learn; comfortable partnering across the business
* Nice to have: pet category or subscription growth experience; experience using Motion (projects.motionapp.com) for Meta ads analysis (or similar tools); Facebook advertising experience
Benefits
* Extensive health care cover including full cancer coverage and a choice of hospitals or consultants (AXA top package)
* Annual £250.00 Learning & Development budget for courses, books or other self‑learn activities
* Annual £100.00 Wellbeing budget
* Up to 2 weeks working abroad per year (selected roles)
* Monthly recognition through our Yappa of The Month programme
* 1 Volunteer day per year – dog themed or not: your choice!
* Subsidised employee groups – from five a side to padel there’s loads to get involved in or the chance to start up your own group
* Quarterly subsidised team events from Axe throwing, crazy golf to cocktail making
* Exclusive discounts on Years and Years treats for yourself and friends/family
* Lunch & Learn programme – from dog first aid to financial savviness we’ve got sessions planned to cover all kinds of topics
* Casual dress
* Your birthday off or different day if it falls on a non‑working day
* Ability to sell any unused holiday back to Years at the end of the Holiday Year (maximum 1 working week)
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing
Mansfield, England, United Kingdom
Nottinghamshire, England, United Kingdom
Derbyshire, England, United Kingdom
Leicester, England, United Kingdom
Mansfield, England, United Kingdom
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