The Head of Commercial Optimisation & Audio Promotion is a senior leadership role responsible for driving commercial performance across The Telegraph's digital and audio portfolio. This role will lead the development and execution of strategies to maximise revenue growth, with a particular focus on programmatic advertising, yield optimisation, inventory management and emerging audio commercial opportunities.
Using data, analytics and market insight to inform decision making, you will identify new revenue opportunities, shape innovative commercial products and ensure The Telegraph remains at the forefront of digital advertising and audio monetisation.
Working closely with teams across Insights & Analytics, Technology, Ad Tech and Commercial, you will play a key role in delivering best in class commercial performance, optimising our advertising ecosystem and helping to diversify and grow new revenue streams.
Key Responsibilities
* Define and lead The Telegraph's commercial optimisation and yield strategy across digital and audio channels, driving sustainable revenue growth
* Develop and execute inventory, pricing and monetisation strategies across programmatic, direct and emerging commercial products, including audio
* Lead the strategic optimisation of programmatic advertising partnerships and supply side platforms to maximise performance and revenue
* Identify, evaluate and onboard new technology and commercial partners that enhance monetisation, innovation and operational efficiency
* Provide strategic commercial insight and analytics to senior stakeholders, translating complex data into clear actions and business opportunities
* Oversee the development of reporting frameworks, dashboards and performance analysis to support informed commercial decision making
* Partner closely with Finance, Digital Sales, Ad Tech, Technology and Innovation teams to support forecasting, budgeting and long term commercial planning
* Lead the development of robust commercial data structures and processes, ensuring consistency, accuracy and a single source of truth across revenue streams
* Drive continuous improvement across commercial workflows, systems and performance measurement, establishing clear KPIs and optimisation roadmaps
* Lead, develop and inspire the commercial analytics/optimisation team, fostering a high performance, insight led culture
Qualifications
* Significant experience in commercial optimisation, yield management or digital advertising strategy within a media or publishing environment, with proven leadership experience
* Deep expertise in programmatic advertising, ad tech and digital monetisation, with knowledge of audio advertising and emerging revenue opportunities highly desirable
* Strong understanding of advertising platforms and ecosystems, including Google Ad Manager, SSPs, DSPs and business intelligence/reporting tools
* Proven ability to use data, analytics and market insight to drive commercial decision making, optimise performance and unlock revenue growth
* Experience partnering with senior stakeholders across Commercial, Sales, Finance, Technology, Editorial and Ad Tech functions
* Strong commercial acumen, with a track record of identifying opportunities, solving complex business challenges and delivering measurable results
* Excellent communication, presentation and influencing skills, with the ability to engage and challenge senior stakeholders confidently
* Proven experience leading, developing and motivating high performing teams in a fast paced, evolving environment
* Highly organised, strategic and comfortable managing multiple priorities in a complex commercial setting
* Advanced analytical capability, including strong Excel skills and experience with BI tools such as Tableau or Looker
The nature of our industry means life at the Telegraph Media Group is fast paced, demanding, and interesting. We also want it to be rewarding for everyone who works here by creating a suite of benefits that contribute to lifestyle choices and leisure activities. From dynamic working opportunities, medical cover, and parental leave (six months fully paid maternity leave and enhanced paternity/partner leave), to life assurance and season ticket loans, you can choose from a range of flexible benefits, designed to support your lifestyle and help you achieve a healthy work life balance.
Training and development
With support from your manager and colleagues, you'll also have access to a variety of training and development opportunities through The Academy. Covering a range of personal and professional skills, our courses enable you to develop an enjoyable and rewarding career.
Our commitment to inclusion
At Telegraph Media Group, we foster a diverse and inclusive workplace and we are committed to building a team that reflects a wide variety of skills, perspectives and backgrounds. We believe in equality of opportunity and welcome candidates from all backgrounds, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio economic background, religion and/or belief.
We are proud to be a Level 3 Disability Confident Leader as part of the government's Disability Confident Scheme. If you are disabled or have a long term health condition and would like support in applying for any of our roles or if you require any reasonable adjustments in the recruitment process with us, please make us aware.