Description
:
Join our Team: Global Marketing Manager- Terex Washing Systems
Location: Terex Farlough
Working Hours: 39.75 hours
Join our team at Terex Washing Systems and embark on an exciting opportunity as we seek a skilled and dedicated Global Marketing Manager to contribute to the Terex Washing Systems Brand.
At Terex we believe in fostering a vibrant and inclusive work culture where every person is empowered to thrive. We're dedicated to driving quality, innovation, embracing diversity, and creating an environment where everyone feels valued and respected. We're committed to excellence in everything we do, and we're seeking talented individuals who share our passion and values to join our team.
As Global Marketing Manager at Terex in Farlough, you will play a key role in shaping and executing our global brand marketing strategy. As a member of the Brand Leadership Team, you’ll drive initiatives to grow market share, lead impactful product launches, strengthen the TWS brand, and support the achievement of strategic business goals.
What you’ll do
Strategic Planning & Budgeting
1. Develop and implement annual marketing plans and strategies aligned with business objectives.
2. Manage and monitor annual marketing budgets to ensure cost-effective executionand ROI
Brand & Content Management
3. Lead the development and execution of promotional advertising and editorial campaignsacross global and local markets.
4. Maintain and enhance brand assets across digital platforms, including websites, portals, and databases.
5. Design and produce marketing collateral, outsourcing where necessary to ensure quality and consistency, and alignment with brand guidelines.
6. Ensure consistent brand messaging to strengthen brand equity and global recognition.
7. Generate engaging written, visual, and video content to support messaging across own and third-party platforms.
Digital Marketing & Social Media
8. Drive e-marketing initiatives, including email campaigns, SEO, paid ads, and social media engagement.
9. Oversee the planning, scheduling, and creation of social media content across platforms, with a focus on brand growth, lead nurturing, and campaign objectives.
10. Evaluate campaign performance using analytics tools, identifying key insights to optimizestrategy and reporting on KPIs.
11. Explore and test new formats, channels, and trends to keep the brand’s digital presence fresh and relevant.
Website & Lead Generation
12. Oversee the ongoing development, performance, and maintenance of the website, ensuring a user-friendly, SEO-optimised, and conversion-focused experience.
13. Collaborate with internal stakeholders and technical teams to deliver timely updates, new product pages, and digital experiences.
14. Drive digital lead generation through gated content, landing pages, CTAs, and CRM integration to support the sales funnel.
15. Monitor and report on website traffic, user behaviour, and conversions to guide content and design improvements.
Events & Campaigns
16. Plan and coordinate global and regional events, exhibitions, dealer meetings, open days, and conferences to support product and brand visibility.
17. Develop a balanced mix of promotional tools—including print, digital, PR, and video—to support campaign and event objectives.
18. Collaborate with the wider team to deliver engaging pre-event, live, and post-event content for multiple channels.
Stakeholder Engagement & Communications
19. Maintain strong lines of communication across internal teams, regional managers, dealers, customers, and suppliers.
20. Develop and manage internal communication tools and platforms to keep teams informed on product launches, campaigns, wins, and key updates.
21. Create regular newsletters to strengthen engagement within the dealer network and internal business units.
22. Represent marketing in cross-functional meetings and initiatives to align communication and commercial strategies.
Operational Excellence & team Culture
23. Ensure efficient administration of marketing operations and processes, platforms, databases, and approval workflows.
24. Continuously seek opportunities to improve marketing workflows and tools
25. Lead regular team meetings and project reviews to align on priorities and progress.
26. Promote a positive, collaborative team culture through office enhancements, recognition initiatives, and team-building activities.
27. Support the onboarding of new marketing team members and foster cross-department collaboration.
What you’ll bring
28. A Marketing degree or equivalent
29. CIM Qualified or working towards would be advantageous.
30. A minimum of 3 years’ experience in a fast-paced Marketing role, ideally at management level
31. Previous experience in a washing equipment business would be advantageous
32. Strong interpersonal skills that encourage team cooperation, enthusiasm and relationship building
33. Thorough understanding of effective marketing techniques
34. Willingness to travel overseas up to 25% (including some weekends)
35. Flexible to new ideas and innovative thinking
36. Strong planning and execution skills
37. Ability to handle and complete multiple projects under tight deadlines.
38. Ability to maintain strict confidentiality.
Why Join Us
• We are a global company, and our culture is defined by our Values — Integrity, Respect, Improvement, Servant Leadership, Courage, and Citizenship. Check out this video! The Terex purpose
• Safety is an absolute way of life. We expect all team members to prioritize safety and commit to Zero Harm.
• Our top priority is creating an inclusive environment where every team member feels safe, supported, and valued.
• We make a positive impact by providing innovative solutions, engaging our people, and operating in a sustainable way.
• We are committed to helping team members reach their full potential.
• Through innovation and collaboration, our vision remains forward-looking, and we aim to be a catalyst for change, inspiring others to build a better world for generations.
• We offer competitive salaries, Team Member bonus, hybrid working, private healthcare, 32 holidays, pension, life assurance and much more.
• For more information on why Terex is a great place to work click on the link! Careers | Terex Corporate
This above description is non-exhaustive and there may be additional duties in accordance with the role.