Our Client, is an media and marketing consultancy. They work with brands to grow their business by talking to the 'right' consumers at the 'right' time, with the 'right' messages. They specialise in media strategy, planning/buying, auditing, lead generation & training.
They are looking for a rock-star data analyst, who will offer analysis and insights to help them acquire customers at scale. You will extensively interact with other teams such as, Sales, Operations, and Marketing. Your input will help shape business decisions and marketing budget investments.
KEY DUTIES
Leverage data to understand in depth paid marketing channel performance across PPC, SEO, paid social media, YouTube, GDN, and others
Identify areas for growth and support campaign managers to implement changes for growth
Extract and analyse data to interpret impact of tests on marketing performance (e.g. cost per lead, cost per acquisition, pipeline growth, ROI).
Provide analytical framework and support to evaluate brand and top of funnel campaigns that increase their audience.
Collaborate with Localization and regional marketers to analyse campaign performance and pipeline growth internationally
Collaborate with campaign managers on accoun...