As a Brand Marketing Manager for branded Fashion & Sports, you will play a pivotal role in shaping our 140-year-old brand M&S for today and the future. In this role you will be part of the team that aims to inspire, drive style and drive long-term customer acquisition across our third party brands business, as well as our total Sports category including our own-brand, Goodmove.
You hold a pivotal role in driving the identity, values, and messaging to key target audiences for our 'Brands at M&S' business. You're tasked with developing and executing innovative marketing strategies to amplify brand awareness, foster customer engagement, drive customer acquisition and boost sales.
Responsibilities:
* Responsible for brand marketing plan for branded Fashion & Sports at M&S; focussing across on the key areas of strategy, holistic campaign management, media planning (both ALT and BTL) content creation & social storytelling
* You play a pivotal role in laying down the annual strategic focusses for Fashion & Sports, working closely with Marketing Planning team to develop the overarching activity plan for Brands at M&S, ensuring key representation alongside own-label Fashion, Home & Beauty.
* Work closely with the relevant Business Units to align on weekly & monthly product focusses & customer stories to translate into an activity calendar which will drive always-on buzz for the categories you work across
* Alongside your team, you are responsible for driving awareness, consideration & positive customer perceptions, as well as customer acquisition & retention targets, across branded Fashion & the total Sports category at M&S - including our own-brand, Goodmove
* Lead, develop & inspire two assistant marketing managers
Requirements:
* Bachelor's degree in Marketing, Communications, Business Administration, or a related field. An MBA or advanced degree is advantageous.
* Proven track record in brand marketing roles within the retail, fashion, or consumer goods domain.
* Demonstrated proficiency in orchestrating integrated marketing campaigns across diverse channels; with a thorough understanding of owned & earned media mix - not limited to VOD, BVOD, OOH, Radio, Social Media, Influencers, PR, CRM, Ecom & Loyalty platforms
* A creative visionary with a strong passion for customer storytelling & brand elevation
* Exemplary leadership skills; effectively manage multiple projects, quipped to foster cross-functional collaboration as well coach and develop team members on a day-day basis
What's in it for you:
Being a part of M&S is exactly that - playing your part to bring the magic of M&S to our customers every day. We're an inclusive, dynamic, exciting, and ever evolving business built on doing the right thing and bringing exceptional quality, value, service to every customer, whenever, wherever and however they want to shop with us.
* After completing your probationary period, you'll receive 20% colleague discount across all M&S products and many of our third-party brands for you and a member of your household.
* Competitive holiday entitlement with the potential to buy extra holiday days!
* Discretionary bonus schemes awarded based on how you achieve your personal objectives and our performance as a business.
* A generous Defined Contribution Pension Scheme and Life Assurance.
* A dedicated welcome to our teams with a tailored induction and a wide range of training programmes to develop your skills.
* Amazing perks and discounts via our M&S Choices portal to maximise your financial and personal wellbeing.
* Industry-leading parental, adoption and neonatal policies, providing support and flexibility for your family.
* Access to a fantastic range of wellbeing support for all colleagues including access to our 24/7 Virtual GP and PAM Assist to support you and your family.
* A charity volunteer day to support a charity or cause you're passionate about through a dedicated day away from work.
Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make change happen. We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.
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