Job Title: Paid Media Manager (Programmatic Specialist)
Contract: 1 year
Location: London, Hammersmith (Hybrid)
The Mission
Help accelerate the growth of the client by running a high-performance paid media engine focused on programmatic and display. You’ll own the upper and mid-funnel strategy across display, programmatic, and digital video, ensuring our campaigns build brand awareness and efficiently feed lower-funnel retargeting and conversion activity. You’ll partner closely with brand team & media agency so the demand you generate is
captured and converted.
What You’ll Do
• Lead programmatic & display strategy for the client, building full-funnel plans with a focus on upper/mid-funnel reach, attention, and efficiency.
• Execute digital video and CTV campaigns (YouTube and other programmatic video platforms) with support from our agency – light hands-on experience needed.
• Support Meta paid social, contributing to planning and ensuring assets align with funnel stage.
• Build and optimise retargeting journeys, partnering with PPC to connect prospecting → consideration → conversion.
• Manage and steer our media agency, approving plans, pacing, testing frameworks, and ensuring brand safety and compliance.
• Own measurement & reporting, defining KPIs for each funnel stage and turning performance insights into clear optimisation recommendations.
• Lead quarterly and annual planning, budget phasing, and in-flight forecasting in Excel and internal tools.
• Collaborate on creative, briefing platform-native display/video assets that fit audience needs across the funnel.
• Ensure compliance, working closely with Legal/Corporate A=airs on creative usage, data privacy, and category-specific regulations.
What Success Looks Like
• A cohesive, data-driven programmatic and display strategy that grows the clients awareness and efficiently feeds lower-funnel demand.
• A clear test-and-learn roadmap improving formats, audiences, creative, and sequencing over time.
• Executive-ready reporting that guides investment decisions and next-quarter planning.
• Seamless collaboration with PPC, ensuring tra=ic quality and retargeting performance continuously improve.
You’ll Bring
• 5–7+ years in paid media with deep expertise in programmatic, display, and digital video buying.
• Solid understanding of YouTube, Meta, and CTV, with light hands-on experience needed (agency support available).
• A full-funnel mindset, connecting prospecting with retargeting and PPC to maximise conversion impact.
• Strong data fluency: advanced Excel, comfort with dashboards
(Tableau/Looker/Datorama), GA4/CM360 basics.
• Strong communication and presentation skills, capable of turning performance data into clear recommendations.
Nice to have: familiarity with attention metrics, brand-lift studies, MMM/MTA inputs,
and internal finance tools.
How We Work
You’ll collaborate with our media agency, PPC Manager, Brand, Content/Social, CRM, Legal/CA, and Analytics.
Our typical stack includes CM360, DV/IAS, GA4, BI tools, programmatic platforms (DSPs), paid social platforms, and standard office software.