Job Description
We are seeking a highly experienced Senior Brand Manager / Brand Manager to take ownership of one or more leading brands in a globally recognized Consumer Healthcare (CHC) portfolio. This role, based in Reading, offers a unique opportunity to drive brand growth, deliver impactful marketing campaigns, and lead innovation for brands generating over €10M annually.
Responsibilities
* Develop and execute brand growth strategies and annual plans (4Ps) for assigned CHC brands.
* Manage brand-level P&L, ensuring delivery of Net Sales, Margin, and Net Contribution targets.
* Lead end-to-end new product development (NPD), from concept to launch, including pipeline management and post-launch reviews.
* Deliver integrated marketing campaigns across paid, owned, and earned channels, including digital, PR, and content.
* Collaborate with sales, insights, regulatory, supply chain, and global teams to ensure seamless alignment and execution.
* Brief and manage creative, media, and research agencies to deliver impactful brand communications.
* Lead brand forecasting and performance reviews, including EPOS and demand planning inputs.
* Drive category expansion and brand profile extensions to support business growth objectives.
Qualifications
1. Proven exp...