My client are a household name, based in North London who require a Performance Marketing / Brand Manager to join their team to cover maternity leave on a 12 month FTC basis.
They work a hybrid model with around 3 days onsite in their Islington HQ, they offer a base salary of around £50,000 and excellent benefits which include 38 days holiday.
The Performance Marketing Manager will play a key role in developing growth marketing activities - driving sales of my clients products across all distribution channels, acquiring and retaining customers via their own DTC channel, driving audience and revenue growth.
Responsibilities
* Assist in developing and delivering marketing strategies across key product partners.
* Managing marketing campaigns from research and development stage through to retailer pitches, execution and post campaign analysis.
* Take the lead on product marketing projects which will vary from digital marketing and social media campaigns through to in-store PoS or recipe content and asset development.
* Help drive the planning of performance marketing plans across all areas of the business – with a focus on driving sales through DTC channels.
* Plan and execute effective performance marketing campaigns across paid and owned channels (e.g. Social Media, display, Amazon, PPC) including optimisation e.g. A/B testing, and day-to-day execution of paid media, ad grouping and audience targeting.
* Work with the Digital Platform Manager to steer the customer journey, using your skills in segmentation, loyalty propositions, and retention to increase engagement and growth.
* Monitor and analyse campaign performance, and manage budgets, making data-driven optimisations to improve ROI.
* Provide regular reporting on campaign performance (working with Data and Insight Manager).
* Be a ‘brand champion’ ensuring strong communication across business divisions.
* Develop toolkit of information and assets to support the Licensing team in product pitches and retailer sell‑in. Collate into sell‑in decks for each key territory on a quarterly basis. Assist with ad hoc retailer and internal presentations.
* Own the content calendar across website, video and CRM, ensuring alignment with brand objectives, seasonality and emerging food trends.
* Manage the CRM platform end‑to‑end, including building, deploying and optimising email campaigns on Oversee digital updates, ensuring our social purpose is clearly reflected and discoverable.
* Work closely with the Brand Director and Data Protection Officer to ensure all digital, video and CRM activity is fully GDPR‑compliant.
What You Need To Know
* 5+ years experience in a digital performance or acquisition role planning and executing campaigns utilising social, CRM and digital display channels. Ecommerce experience is key. Familiarity with Google, Meta and TikTok platforms, as well as affiliate marketing.
* You are commercially minded with an ability to interpret data, optimise based on insight, and pivot when required.
* Experience in managing and segmenting customer data and creating meaningful, compelling customer journeys and experiences.
* Retail marketing experience - familiarity with ways of working with retailers, planning cycles, point of sale development, shopper journey in-store & online.
* Understanding of Licensing business and experience in managing licensing partnerships.
* Brief writing - agreeing details with clients, project management, managing creative execution.
* Experience liaising with internal departments to sell ideas, gathering information and pulling together compelling sell‑in decks.
* Strong IT skills, particularly in the use of either Google (Docs, Sheets, Slides) or Microsoft Office (Excel, Word and Powerpoint).
* The job holder will likely be degree educated - preferably in Marketing or a Business related discipline.
This is a fantastic opportunity to join a very well know and value driven brand. Please send your CV in the first instance and if relevant you will be contacted with full role and company information.
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