Company Description
Playful Promises is an award-winning, omni-channel business that designs and produces a diverse range of lingerie and swimwear, offering 90 bra sizes and UK dress sizes 8-26 (US sizes We proudly operate several distinct brands, including Playful Promises, Wolf & Whistle, Peek & Beau and Playful Promises Retro, catering to various styles, from luxury and retro to larger cup and plus-size collections. Our production takes place in our own factory in Foshan, China, as well as at partner factories, with partnerships including leading British high street stores like ASOS. Playful Promises strives to deliver exceptional design and inclusivity to suit every customer's needs.
Role Description
We are seeking a full-time Digital Executive to join our London-based team in a hybrid capacity. Working closely with the Digital Manager, this role focuses on driving traffic, sales and conversion across our online stores, playing a key part in implementing our digital multi-channel marketing strategy to achieve KPIs. Responsibilities include executing day-to-day activity across SEO, PPC and social, proactively planning and creating content, updating and optimising on-site content, supporting UX improvements, and ensuring timely and accurate product launches across all platforms.
Responsibilities
Carry out day-to-day activity across traffic acquisition, sales, conversion, and reporting
Assist with data collation to support data-driven strategies and achieve KPIs
Work alongside the Digital Manager and external developers to deliver UX updates to the website
Implement and refresh on-site content, including homepage and landing pages, to keep content relevant and engaging
Support SEO and PPC channels, including assisting with strategy creation and implementation
Manage day-to-day activity across the marketing calendar and all marketing channels (email and social) to achieve KPIs
Create content and graphics, and attend photoshoots
Prepare imagery and write product descriptions
Manage the RB team to ensure products are launched accurately and on time across all D2C sites