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Our client is a leading business services company based near Skipton, North Yorkshire. They are looking for an outgoing, confident and enthusiastic person to work as a Marketing Coordinator, in a dynamic, evolving company.
You will assist in the co-ordination of the company marketing strategy to support the generation of new business opportunities. You will be responsible for ensuring the implementation of multi-channel marketing campaigns that build awareness of the company USPs, brand identity, and impact work, with a strong focus on digital marketing and communications, content creation, website development, PPC, SEO, and event organisation.
Responsibilities:
* Generate new business leads and increase brand awareness through marketing campaign planning and implementation, using the full marketing mix (product/service, price, place, promotion) to support business development.
* Carry out email marketing across services, brand, and impact topics, using Hubspot.
* Plan and coordinate events.
* Support website maintenance and PPC optimisation, including SEO and analytics tracking, to meet marketing and commercial objectives.
* Write news stories, external PR pieces, advertorial content, and case studies.
* Create content for websites, social media, videos, and podcasts.
* Maintain accurate customer and prospect target lists, perform audience segmentation, and set up automations for marketing processes using Hubspot.
We’re looking for someone with excellent communication skills (written and verbal), strong attention to detail, copywriting, and proofreading abilities. The successful candidate will be highly organised, conscientious, a self-starter with creative thinking skills, and proficient in Microsoft Excel at a basic level.
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