Job Description
Job purpose
* Innovate and help drive all SEO activities for the regions you will be managing to improve key metrics and deliver outstanding ROI.
General Duties
* Own each assigned SEO task from inception to reporting of results.
* Managing, training and supporting team members.
* Optimize all facets of SEO for your region(s) to drive maximum organic growth.
* Be a technical SEO evangelist by directing and managing all on-site audits and implementations to ensure SEO best practices are adhered to (e.g. CWV, structured data, etc.).
* Proactively keep on top of industry news, search engine updates and industry trends.
* Share useful insights with the team to ensure the company is at the forefront of SEO innovation.
* Report to senior stakeholders to highlight return on investment and progress achieved on KPIs.
* Leverage, create and contribute to content strategies to maximise SEO growth.
* Ensure content and technical SEO considerations are always taken into account.
* Help internal teams to better understand search engines and help them drive organic growth.
* Working closely with internal/external teams and regional offices to identify commercial SEO growth areas and ensure SEO is prioritised.
* Be an SEO evangelist within the company by showing how SEO can help drive conversions.
* Working with APAC SEO team lead to define the regional strategy and deliver outstanding ROI.
* Undertaking backlink audits & collaborating toward/managing white-hat link building campaigns.
* Liaising with external service vendor and internal financial teams to process invoices.
Knowledge and Experience
* Native Japanese speaking, fluent English speaking.
* International SEO experience
* Japan online search market experience is mandatory (cross-channel experience would be an advantage).
* Working on global domain(s) with multiple websites for different regions/languages that receive traffic from multiple search engines.
* CMS editing or website development experience is desired, e.g. WordPress.
* Experience in content creation or general copywriting for marketing purpose (Japanese only).
* ASO experience is an advantage.
* Experience in working with teams across different time zones.
* Experience / knowledge of FX / CFD trading and/or investing would be an advantage.
* Working experience in a regulated financial company would be an advantage.
* Good experience working with industry tools: GA, Semrush, Majestic, Screaming Frog, etc..
* Good knowledge about ranking signals and technical SEO.
* Experience in managing and executing modern white-hat link-building strategies.
* Knowledge around important SEO verticals and rich results: news, video, GMB, etc.
* Good overall understanding of how content impacts SEO efforts and how to optimize it for target audiences.
Qualification and Skills
* ROI orientated approach to task prioritisation.
* Agile working approach to effectively manage tasks that are influenced by fluid financial market movements.
* Understanding of Power BI reporting and web analytics.
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