There has never been a more exciting time to join Cherry Trees. With our second respite home opening soon near Liphook in Hampshire, and a new Head of Fundraising and Communications shaping an ambitious phase of growth, we’re strengthening our team to help even more families who rely on our support.
We’re looking for a creative, data‑savvy, and supporter‑focused Individual Giving Manager to play a key role in developing and growing our individual giving programme. This is a fantastic opportunity to build inspiring donor journeys, craft compelling campaigns, and help shape how we engage our wonderful community of supporters.
As part of our friendly and growing Fundraising & Communications team, you’ll be contributing to meaningful, high‑impact work every day. Your ideas will be valued, your voice heard, and your creativity encouraged as we prepare to launch our new five‑year strategy in 2026.
Key responsibilities include:
Strategy & Programme Development
* Develop and deliver an annual Individual Giving strategy aligned with Cherry Trees’ organisational and fundraising goals.
* Plan and manage a programme of multi‑channel campaigns (email, mail, social, digital ads, direct mail) to acquire, retain, and upgrade donors. Grow regular giving income using targeted campaigns and personalised communications.
Donor Stewardship & Engagement
* Oversee donor journeys that inspire, thank, and update supporters, ensuring excellent supporter experience at all touchpoints.
* Develop segmented, insight‑driven communications that speak to donor motivations. Manage in‑memory, ensuring sensitive and supportive engagement.
Campaign Delivery
* Lead on seasonal and one‑off appeals, including the Christmas Big Give Challenge and seasonal campaigns.
* Write compelling fundraising copy for emails, newsletters, social media, and print. - Work with colleagues in Communications, Services, and Finance to gather stories, monitor outcomes, and ensure consistent messaging.
Data, Reporting & Insight
* Use CRM data to segment audiences, track ROI, and analyse donor behaviour.
* Produce regular performance reports, forecasting, and recommendations for improvement.
* Ensure GDPR compliance and best practice in data handling.
Budget & Income Management
* Manage and monitor the Individual Giving budget, setting clear KPI targets.
* Deliver strong year‑on‑year growth and maintain accurate forecasting.
* Manage relationships with suppliers such as mail houses, designers, and digital agencies.
* Work closely with the wider Fundraising team to support integrated campaigns and events.
* Contribute to the development of supporter journeys across all income streams. - Represent Individual Giving at internal meetings and when engaging with external stakeholders.
You’ll be confident using CRM data and analysis to inform strategy, and working alongside our communications team, you’ll enjoy creating compelling fundraising content from email journeys to campaign appeals, that motivates supporters to give.
You will excel in creating engaging supporter journeys and developing compelling fundraising propositions. Be strong in budget management, campaign evaluation skills, and familiarity with CRM systems are essential.
Application Instructions
Please include a cover letter explaining why you would like to work for Cherry Trees and how you meet the criteria outlined in the job description.
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