The Opportunity
Are you ready to take the lead in shaping the digital future of a luxury hospitality brand? We’re looking for a dynamic, commercially driven Group Digital Marketing Executive to join the, in order to supercharge demand, boost direct bookings, and build lasting guest loyalty across our prestigious portfolio of hotels.
This is a high-impact role at the crossroads of performance marketing and brand storytelling, where creativity meets data. You’ll be the driving force behind optimising digital campaigns across paid advertising, social media, and CRM, ensuring every click counts and every guest feels connected.
Your mission?
Attract new audiences, nurture loyal guests, and maximise lifetime value through a seamless, insight-led digital strategy that reflects the elegance and character of our luxury collection. From managing high-performing paid media to shaping engaging social content and leveraging CRM intelligence, you’ll deliver measurable ROI and contribute directly to business growth.
If you thrive on results, love crafting strategies that convert, and want to make your mark in a fast-paced, premium hospitality environment, this is your opportunity to shine. Flexibility is key—you’ll also collaborate on exciting group-wide projects and adapt to evolving business needs.
Location:
This Group Digital Marketing Executive role, will work within our dynamic marketing team based in stunning townhouse office in central Bath. Reporting to the Group Head of Marketing, and working closely with our in house Designer, you will be an integral part of the group marketing team, helping our portfolio of hotels with all things digital!
Hours: Full-time, office hours. Hybrid or remote working is not available for this role, as we want dynamic collaboration within our Marketing team (although we will always be flexible to personal circumstances where we can be).
Application process:
There will be a three stage interview process for this role:
1. First interview, either in person or via video call with the Group Head of Marketing
2. A presentation on a pre-prepared digital marketing task brief, delivered in person to the Group Head of Marketing
3. Meet the CEO
What core things you will be doing:
4. Management, development and maintenance of all content across all group website
5. Providing support to the hotels with online solutions
6. Work closely with our group marketing designer
7. Management of CRM platform
8. Email marketing: plan, create, deliver and report
9. Deliver group and hotel-level social media content calendar and create ad-hoc and planned campaigns
10. Manage our group digital gift voucher offering
11. PPC – working both independently and with an external agency on brand and non-brand search ads including; strategy, budget, testing and reporting
12. Review and assess third-party listing subscriptions.
13. Creating and updating rate details for booking engine, Guestfolio and website
14. Utilise Google Marketing Platform including Universal Analytics (soon GA4), Data Studio and Tag Manage
What you'll need:
15. To be great with Microsoft Office; mainly Outlook, Excel, Word and PowerPoint
16. Be an expert in managing social media channels
17. Excellent written and verbal communication skills
18. Strong planning and organisational skills with excellent attention to detail
19. Great IT skills, and to be brilliant with on-line digital platforms and website management
20. A task-orientated approach with the ability to multi-task
21. To be creative but also comfortable with analytics and data
22. Experience in social media and some exposure to PPC and Google ads
23. Experience of customer database systems
24. Ability to deliver work on time and as promised
25. Innovative, energetic, enthusiastic and team player with a 'can-do' approach
26. Previous experience in digital marketing
To say thank you, we have many perks
27. Good salary and perks- we'll chat about these more during the recruitment process
28. Treat yourself once in a while with lots of retail and hospitality perks through our platform.
29. Excellent discounts across our – you will be entitled to 25% off food & beverage in our hotels plus we offer an amazing staff rate of £25 B&B per person across the group & your friends and family get special rates too.
30. We understand it’s OK not to be OK, so we offer an externally run confidential helpline for any support you require about anything you might need as part of our Employee Assistance Programme.
31. Everyone can learn and develop - we build development plans for people who work in our specialist fields
32. We provide lots of opportunities for you to develop yourself and your own specific skillset, in your own time.
33. We like to say a special thank you for every year you are with us - our milestone awards include Champagne, afternoon tea, or dinner for you and someone special. When you reach the big milestones, you receive extra special gifts on top like longer hotel stays, extra days off and a unique gift especially chosen for you
34. Team get togethers and events throughout the year