About us
We are Pernod Ricard, a leading company in the global spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries, including: Absolut vodka, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater, Malfy and Monkey 47 gins, Malibu liqueur, Mumm and Perrier-Jouët champagnes.
Your new team
Pernod Ricard-owned House of Tequila is responsible for the brand management of the group’s award‑winning ‘Made in Mexico’ range of tequila and mezcal, comprising Olmeca, Altos, Avión and Del Maguey. Its portfolio of Mexican spirits showcases the full spectrum of high‑quality tequila production, and a laser focus on excellence and quality is the driving force behind the House’s work.
Using the finest ingredients, blended by experts, and with generations of experience and tradition behind its conception, the House of Tequila portfolio can be found in over 100 markets across the globe, including Mexico, USA, Australia, UK and more.
Tequila is the 4th fastest growing category in volume and SP Tequila is the fastest growing segment in both volume and value. As the tequila category continues to grow and competition increases, each brand plays a vital role in our future growth plan. Our brands are well placed to stand out through clear communications, creativity and cultural relevance.
Your new role
The Marketing Manager, Creative Content will report to the Global Director Communications, Content & Partnerships and will have a global remit but a strong focus on Europe as a key growth driver for Tequila.
The Creative Content function bridges two critical competencies in order to improve integration; Communications and Digital Content. The person in role will be responsible for driving key global creative outcomes in high growth markets. They will be a core contributor to the Global Brand Creative team in Mexico and ensure consistency and focus in the UK.
Your unique contribution
* Work with the Director of Global Communications, Content and Earned Media and the broader House of Tequila comms team to bring to life the Global Brand Strategy in UK and Europe.
* Ensure consumer trends and insights for UK and Europe are captured by the Global team.
* Integrate closely with UK & Mexico on
o Communications Planning
o Content Strategy
o Creative Concept
o Creative Executions – including image assets for channel
* Drive creative and strategic Leadership – from vision to creative partners – across the key markets and support them in the following:
o FY Brand Plan and Strategy,
o FY Budgeting and Resource,
o Provide UK and Europe teams with visibility on Global Communications Strategies, Concepts, Executions,
o Lead amplification of Global assets in the Markets,
o Drive concept to execution for UK and Europe lead creative campaigns,
* Work as a cross functional team member and actively partake in the following conversations:
o Annual Fee negotiation (new scope including Market needs),
o Ongoing project management, including budget tracking,
o End of year performance assessment.
* Work with the Global Communications team and PR UK to define a scope of work if needed:
o From ATL to BTL, ensure visibility on the FY initiatives that will allow us to act nimbly and effectively for the appropriate projects for the Markets.
o Support the Europe on content within and beyond the brand campaign, when and if necessary.
* Ensure internal visibility of the creative content within the Pernod Ricard – from myPortal, to leadership support of key initiatives.
Who you'll be working with
Internally:
* Global VP of Marketing - Drive Brand Alignment
* Global Director Communication & Content - Drive creative and market alignment
* Brand Director of Tequila PR UK - Key market stakeholder
* Brand Creative Functions - Align and integrate brand creative direction
* Market Companies - Strategic leadership and counsel
* Global Digital company HQ - Strategic functional alignment
* Brand Strategy & Innovation team - Brand Priorities, Strategy alignment, Drive Ltd Edition and Innovation Projects
* Business Acceleration - Optimize Market Co opportunities
* In‑House Studio - Communications Concept and execution
Externally:
* Global /Network Communications Agencies - Communications Planning, Communications Concept, Execution and Analytics
* Global/Network Digital Agencies - Strategic Planning, Digital Concept, Execution and Analytics
* Public Relations Agencies (when necessary) - PR Strategy and Execution
Your blend of talent:
This position could be right for you if you:
* Are degree educated in business, marketing, or a related field
* Have extensive marketing or advertising experience within global brands and major FMCG companies
* Bring digital or advertising agency experience as an Account leader
* Have international exposure (a plus)
* Demonstrate creativity and the ability to develop clear, impactful briefs
* Have experience across digital and traditional media production
* Show strong understanding of digital media and youth culture trends
* Are skilled in agency/partner management and project delivery
* Bring solid analytical thinking and business insight
* Have experience in events or experiential marketing
* Think strategically and foster innovation
* Are tech savvy and collaborative
* Show confidence in decision making and a strong customer focus
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