Marketing Manager
Office – Moreton in Marsh
Cotswold Friends is a local charity based in Moreton-in-Marsh, which for over 45 years has been providing Community Transport, Befriending, Carer Wellbeing and Community Activities to older and vulnerable people in the Cotswolds. We aim to combat loneliness and isolation. Our voluntary services improve health and wellbeing and support independent living. We currently support over 2,300 people with 340 amazing volunteers.
This role offers a fantastic opportunity to lead and develop the Marketing function for an established and well-respected local charity. As the Marketing Manager, you will report directly to the CEO and be supported by a Marketing Co-ordinator working 12 hours per week and a team of Marketing volunteers. Your role will involve:
• Development and implementation of Marketing strategy and plans, informed by research and data analysis, to support the charity in the achievement of short and long-term objectives
• Development and implementation of campaign strategy and plans for volunteer recruitment, charity and service awareness and fundraising.
• Working to tell our stories – in this role you will spend time out and about across the Cotswolds, following our services in action and developing case studies that demonstrate the positive impact of our work
Specifically, you will manage:
· Brand development and awareness
· Cotswold Friends website content
· Social media campaigns and channels
· Regular newsletter production
· Development and distribution of press releases to key target press
· Design and production of print materials
· Charity mailings
· Print distribution to ensure effective area coverage
· Production of marketing and communication materials for events
· Production of film and photography
· Events management
· Delegation and management of Marketing support work to a team of Marketing volunteers
· Stakeholder communications
· Ongoing development of in-house materials to support volunteers and clients
· GDPR requirements as the Charity’s Data Protection Officer (training given)
The successful candidate will:
· Hold a Marketing qualification and 2 years of management experience in a Marketing role
· Have the enthusiasm and drive to grow Charity awareness using new ideas and initiatives
· Provide evidence of development and implementation of strategic Marketing plans
· Be proficient in the management of digital marketing/social media/email campaigns
· Have excellent creative writing skills to develop marketing content
· Have Press/PR and events management experience
· Have experience of in-house design packages such as Canva
· Be proficient with website management and Content Management Systems
· Understand GDPR requirements and the importance of data protection
If you are looking for a challenging and rewarding Marketing role and this position sounds of interest to you, please apply including your CV and a covering letter. A full induction programme and training will be provided. The successful candidate will be required to complete an Enhanced DBS check.
Cotswold Friends is an equal opportunities employer and is committed to combatting all forms of discrimination.
Contract Type: Permanent
Travel: Own car to allow travel as required across the Cotswolds
Hours per week: 20 hours over three days a week, with a minimum of two days office-based in Moreton.
Salary Type: Salary monthly
Salary: £15.90ph
What level of DBS? Enhanced
Other benefits:
Pro-rata - 25 days annual leave plus bank holidays
Pension scheme
Support for training and development