Are you a senior income generation leader ready to build something joinedup, ambitious, and sustainable? We're looking for a Head of Income Growth to lead integrated fundraising, marketing, and communications across the Age UK Oxfordshire group, helping deliver our Strategy to 2030 For a fairer later life. This is a new, pivotal leadership role. Working closely with the CEO, you'll bring clarity, focus and momentum to how we grow income, strengthen our public profile, and deepen relationships with supporters, volunteers, and communities. What You'll Do: Lead the development and delivery of a clear, evidencebased income growth strategy, diversifying, and growing income streams Hold overall accountability for fundraising, marketing and communications, ensuring they operate as a coherent, integrated system Grow and engage our community of supporters, donors, volunteers, ambassadors and advocates, increasing participation and longterm value Use data, insight, and performance discipline to improve return on investment and keep a clear grip on income and engagement Lead, develop and inspire a multidisciplinary team, building confidence, capability, and shared ownership of results Act as the charity's most senior income and externalengagement lead, working with trustees to raise profile, credibility, and influence What You'll Bring: Substantial seniorlevel experience in income generation, marketing, communications, or supporter growth, ideally across more than one discipline A strong track record of developing and delivering income or growth strategy aligned to organisational purpose Experience leading and integrating teams to deliver measurable results Confidence using insight, data and evidence to inform decisions and report performance at leadership and Board level Excellent communication and influencing skills, with the ability to build trust across staff, volunteers and trustees This is an exciting opportunity to shape a new, senior role in a trusted, forwardthinking local charity with an appetite for change. If you're motivated by impact, clarity, and collective success, we'd love to hear from you. Apply now and help us build sustainable income to support a fairer life for older people and carers in Oxfordshire. This new role is an investment and will lead a stepchange in line with our Underpinning Principles (above) and staffexpressed appetite for clearer, more joinedup external engagement. The postholder will lead on two strategic priorities: To diversify and grow income by strengthening our public profile, propositions, and routes to support. To increase voluntary support by growing and energising our community of supporters, volunteers, and ambassadors. Location; Hybrid, minimum of 3 days in the Abingdon office Working hours; 35 hours a week, 0.8 FTE considered Salary; circa £55,000 per annum Interviews; First interviews will be held on Tuesday 2nd June, with second interviews being held on Tuesday 9th June. Job Purpose: Working closely with the CEO to ensure the charity's ambitions, as described in the Strategy to 2030 and the 2026-27 Plan on a Page are delivered, the role holder will proactively lead integrated fundraising, marketing, and communications work. The role is pivotal in aligning planning and tactical decisions to build a sustainable income engine, strengthening the charity's profile, performance, and impact at scale. Role Description 1. Income strategy and delivery Lead the development and delivery of a clear, evidencebased income growth strategy, diversifying and growing income streams to deliver the charity's agreed income ambitions and reduce reliance on any single source. 2. Integrated fundraising, marketing, and communications Hold full accountability for all fundraising, marketing and communications activity, ensuring strategy, brand, propositions, campaigns, and channels are integrated, coherent and focused on measurable impact. 3. Supporter growth and engagement Grow and deepen relationships with supporters, including donors, volunteers, ambassadors and advocates, increasing participation, loyalty, and lifetime value in line with our strategic ambitions. 4. Insight, data, and performance discipline Use insight, data, and performance management to inform decisionmaking, strengthen propositions, improve return on investment, and give the CEO and Board a clear grip on income and engagement performance. 5. Leadership, culture, and capability Lead and linemanage all fundraising, marketing and communications staff, setting clear priorities, expectations and accountability, and building a confident, highperforming culture aligned with the organisation's values and Principles. 6. Organisational leadership and profileraising Act as the organisation's most senior income and externalengagement leader, working closely with the CEO and trustees to raise the charity's profile, influence, and credibility, contributing actively to collective leadership and strategic delivery. The above list is comprehensive but not exhaustive. You will be expected to undertake other responsibilities, reasonable and relevant to the role. NB. The postholder is expected to ensure full compliance with Charity Commission guidance and the Fundraising Regulator's Code of Fundraising Practice, and to apply recognised sector best practice in all fundraising, marketing and communications activity, safeguarding public trust, the charity's reputation, and regulatory standing. Person Specification : Qualifications a) Educated to degree level or demonstrable equivalent (i.e. capacity to learn at pace, analyse information, apply insight, exercise judgement, and sustain delivery through complexity and challenge). b) Professional qualification in a relevant field (e.g. fundraising, marketing, communications), and membership of a relevant professional body (e.g. IoF, CIM) Desirable: Evidence of accredited continuous professional development (Level 7), e.g. digital transformation, dataled growth, commercial strategy. Experience c) Substantial seniorlevel experience across most areas of income generation, including at least two from: voluntary income (e.g. trusts & foundations, legacies, individuals, community) marketing and communications supporter or audience growth and engagement digital fundraising or campaigns brand, proposition, or programme development d) Proven experience of successfully leading multi-disciplinary teams and managing people, including line management and leadership through influence/matrix working to deliver shared outcomes. e) Experience demonstrating a strong understanding of integrated income and engagement models, with proficiency in leading fundraising, marketing, and communications as a joinedup system rather than discrete functions. f) A proven record of developing and implementing income or growth strategy aligned to organisational purpose, values and longterm direction, including delivering measurable results or stepchange improvement. Desirable: Demonstrable success delivering income growth, diversification, or transformation in a VCSE or missiondriven organisation operating at scale. Knowledge g) Strong grip of contemporary fundraising, marketing, communications models, inc. audienceled growth, brandled fundraising, digital, datadriven approaches. h) Knowledge of the regulatory, ethical and governance framework for fundraising in the UK, inc. Charity Commission guidance and Fundraising Regulator's Code. i) Knowledge of risk management, public trust considerations, and safeguarding principles as they apply to fundraising, communications, publicfacing activity. j) Awareness of current VCSE sector trends, income challenges and emerging best practice in income generation, supporter engagement and profileraising. Desirable: Authoritative knowledge level in one or more specialist areas e.g. major giving, digital fundraising, brand and communications strategy, income diversification Skills k) Strategic and analytical thinking skills, with the ability to set direction, prioritise effectively and translate strategy into delivery at pace. l) Excellent communication skills, including the ability to present complex information, develop compelling narratives and write credible Boardlevel papers. m) Advanced interpersonal and influencing skills, able to build strong relationships, collaborate across functions and influence stakeholders, including trustees. n) Excellent organisational and planning skills, including leading and delivering programmes of work, managing competing priorities and meeting deadlines. o) Advanced people leadership and team development skills, including leading highperforming teams through change, integration, and growth. p) Strong capability in using data, insight, and evidence (e.g. income metrics, ROI, pipeline performance, benchmarks) to plan, monitor, report and make decisions. q) Ability to establish professional credibility quickly and operate effectively with staff, volunteers, managers, and trustees across the organisation and externally. r) High-level of selfawareness and commitment to continuous professional and personal development. s) Commitment to justice, equity, diversity and inclusion (JEDI) and understanding of how this informs ethical, inclusive fundraising and communications. t) Confident user of MS Office applications, with the capacity to master CRM, digital fundraising platforms and insight or marketing systems (e.g. Donorfy, Just Giving) You are expected to commit to the vision, mission, and values of the Age UK Oxfordshire group, and be keen to learn / develop new skills and take on challenges.