About Our Client
Our client has been growing exponentially, looking to further grow their team. They work with a vast range of Customers across a number of sectors and offer tailored services across different specialist divisions. There teams consist of experts who are dedicated to their work and who are proud to offer cost-efficient solutions to their customers.
Job Description
Role and Responsibilities of Digital Marketing Executive:
* Build and execution of social media campaigns to drive prospect engagement and conversion
* To build a structured social media strategy to drive lead generation through our field-based consultants to enable them to engage with local communities
* Build an ongoing content calendar to push lead-gen led social posts
* Write engaging content for customers that aims to nurture them through a buying process
* Increase our Social Media footprint, growing engaged audiences across existing and new channels
* Monitor and police individual Honey Legal Facebook pages and general social activity
* Seek out new online opportunities to further grow lead generation
* Managing and growing strategic partnerships
* Use analytics and analysis tools to report on campaign effectiveness and identify opportunities to optimise campaigns
The Successful Applicant
Qualifications and Skill Requirements for a Digital Marketing Executive:
* Proven experience in devising and creating lead generation campaigns across social media and other online channels
* Experience working for a business that has grown significantly through cost-effective lead generation (digital/social/content ideally)
* Improving performance through strong content skills utilising the art of influence in our messaging
* Competent in creating images/videos for use on social
* End-user orientated thinker, who uses insight to determine the right approach
* A marketing/comms planner as well as executer
* Excellent analytic and numerical skills, with a high attention to detail
* Strong knowledge of Google Analytics and other analytical tools, identifying key metrics and using these to inform future campaign strategy
* Adept at setting up tracking for activity
* Experienced in segmentation/targeting
* Strong project management skills
* Sound management of budgets and how to maximise return
* Ability to work on their own and drive projects through to completion
* Must be very hands on with a highly proactive and positive 'can do' attitude
* You will ideally hold a degree in Marketing
What's on Offer
* £28,000 - £30,000
* Bonus
* Remote working - However, must be able to get into the office if required
* Free parking
* No weekends
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