Position Summary:
As part of the Strategic Marketing team, you will be responsible for researching topics and campaigns, and creating assets and marketing tools that our sales teams can use to take to market.
Working in consultation with regional directors, BDMs, TRG, Channel Marketing, and PR teams, you will identify the needs of our teams and collaborate with US and other channels to develop relevant assets.
You will also support PR efforts by aligning content and messaging with campaign goals, ensuring consistent communication across all media, and reporting on the use and impact of those assets to all stakeholders.
Duties and Responsibilities
1. Liaison with Business Managers and Business Development Managers (BDMs) to identify possible campaigns, markets, and products to focus on.
2. Research and develop ideas with all stakeholders. Use that research to create assets using all the marketing vehicles.
3. Bring together the necessary stakeholders to develop ideas and create video content. Take ownership of the entire process — from concept development and collaboration with the creative team through to promotion and reporting.
4. Bring together the necessary stakeholders to develop ideas and create video content. Take ownership of the entire process — from concept development and collaboration with the creative team through to promotion and performance reporting.
5. Plan, coordinate, and execute key B2B events in collaboration with relevant internal and external stakeholders.
6. Build and maintain relationships with key B2B influencers in focus countries to support awareness and credibility.
7. Deal with ongoing/ad hoc enquiries from various teams on asset requests.
8. Work as part of the Strategic Marketing team—communication will be key to ensure smooth running.
9. Work with agreed alliance partners to bring these together on a Pan-European basis.
10. Assist in quarterly marketing reports, QBRs, and monthly reporting preparation.
11. Communicate with internal and external customers about activities, actions, programmes, and coordinate activity with these teams as appropriate.
12. Work with the Social Media team to help plan B2B content on a monthly basis.
13. Review and provide feedback on PR articles to ensure alignment with campaign goals, brand messaging, and target audiences.
14. Liaise with PR team to ensure they share relevant key topics from their agencies and provide them with assets and content they can leverage effectively.
15.Results are key, work with various teams to assess the effectiveness of activities, analyse data, and determine future action.
Person Specification
Qualifications:
Degree level educated (or equivalent) in a business-related discipline
Experience / Knowledge:
B2B selling or marketing experience (preferably both).
Fluent - English. It would be advantageous for candidates to also have one of the following languages s
poken and written to business level:
German/Spanish/French/Italian/Spanish.
Strong background in IT Industry Marketing.
Skills / Behaviours:
Strong interpersonal and communications skills. Good planning, research and analytical skills.
Experience with MS Outlook, Word, Excel,
and PowerPoint to intermediate level. Good standard of numeracy
.
Confident, proactive, creative thinker with good attention to detail.
Ability to work independently and take initiative, Ability to work at all levels within an organisation (including senior management), Ability to understand and deliver strategy, Ability to understand the local culture, Ability to work with a wide variety of people in a multicultural environment.
Personal Circumstances:
Lives within easy commutable distance of Sunbury on Thames.
Hybrid Working:
The successful candidate will be expected to work Mondays, Tuesdays, and Wednesdays in our offices in Sunbury and the remaining two days can be worked from home