Job Description
Responsibilities
* Implement brand strategy and brand positioning and evaluate effectiveness
* Grow the brand while educating on the benefits of the category;
* Set up activations/engagement plans for the Jack Link’s brand to achieve brand and commercial goals;
* Development, implementation and analysis of annual brand plan & communication strategies (ATL & BTL campaigns);
* Co-Development, implementation and analysis of NPD launches, working cross functionally with R&D and internal operations teams;
* Work closely with Category management, Shopper and Sales teams to deliver strong consumercentric propositions and through-the-line communications;
* Be a key member of the cross functional Country Business Team (CBT) and Marketing & Sales Team responsible for delivery of the commercial targets;
* Support Shopper Marketing & Sales teams with necessary market, brand and product information;
* Analyse market and consumer information to give clear recommendations to fuel future brand growth, e.g. awareness, relevance, meaning, portfolio, pricing, and communications;
* Manage marketing budgets within guidelines. • Benchmark and understand competitor & market best practices.
Qualifications
* University Bachelor / Master’s Degree Experience
* +7 years (leading) FMCG marketing, with a focus on brand management including both communications, activation, portfolio management & innovation development and launches.
* Project management & cross functional team working.
* Proven experience in ATL and BTL communication development & implementation, including digital and social campaigns.
* Proven track record in launching and executing NPD in market, delivering sales growth and incremental penetration.
* Market knowledge/track record in the FMCG environment in the UK, ideally also with experience in establishing new brands/new categories. Competencies
* Strong planning and prioritisation skills • Apply business insights and knowhow
* Strong communication skills • Identify business driver and set into action
* Project-management, Manage complexity • Strategic thinker, strong executer and creative solver
* Customer/consumer focused
* Action oriented and able to influence others through clear and concise communication
* Highly self-motivated, resilient and agile
* Profound working experience in the UK market
Additional Information
By joining us, you will
* Have the chance to build a career as your unique self with all the support we can give you to become the best version of yourself
* Work in an open, transparent, and inclusive culture with colleagues from all over the world
* Receive a salary at market level that fits your experience
* Experience a fast paced and dynamic work atmosphere
* Receive 27 vacation days, a good company pension plan and an annual bonus
* Boost your health with a ClassPass subscription and nutritious food offered by the company
* Attend our fun and engaging events