Commercial Europe Region Marketing Director
Lotus Cars builds world‑class, high‑performance and lightweight sports cars that are sold worldwide. The Marketing Director will based in Raunheim, Germany, lead the Commercial Europe Region Marketing Department on a full‑time basis.
Summary
The Marketing Director is a pivotal leadership role, responsible for defining and executing the integrated marketing and communications vision for Lotus across Europe and the UK. This strategic leader will architect brand campaigns, pioneer digital and social presence, and orchestrate marketing PR initiatives that elevate brand equity while directly fueling sales growth. The role demands a proven leader who can bridge European and Chinese digital marketing practices to create a distinct competitive advantage.
What You’ll Do
* Develop and own the overarching marketing strategy, translating business objectives into an insightful, data‑driven plan that captures market opportunities and defends against competitive challenges.
* Champion creative excellence by conceiving and directing high‑impact, innovative product launch campaigns and brand experiences that are authentic to the Lotus legacy, generate significant buzz, and directly contribute to the sales pipeline.
* Provide visionary leadership to media and creative agencies, setting a clear and ambitious creative vision and ensuring all outputs are of the highest standard and aligned with our brand strategy.
* Spearhead our digital transformation by building our social media ecosystem from the ground up (e.g., Instagram, LinkedIn), embracing emerging platforms and trends to engage new audiences.
* Oversee the strategic development and user experience of the company’s official website and mobile app, ensuring they serve as premier digital touchpoints for brand immersion and lead generation.
* Direct a comprehensive Marketing PR strategy encompassing crisis management, product PR, and sustained brand storytelling.
* Cultivate and leverage senior‑level relationships with key media, influencers, and industry partners to protect and enhance the brand’s reputation and authority.
* Ensure a consistent and powerful brand narrative across all internal and external communication channels.
* Oversee product launches (vehicles, components, or industrial solutions) and collaborate with engineering, sales, and product teams to ensure success.
* Plan, organize and manage marketing events and promotions.
* Analyze competitors, pricing, and customer insights to make data‑driven decisions.
* Monitor industry shifts (EV, PHEV adoption) and develop online/offline consumer experiences and journeys, including website management and lead generation.
* Partner with country directors and sales teams to develop and execute hyper‑localised retail marketing activities and dealer events that drive customer traffic and sales conversion.
* Equip the dealer network with powerful marketing tools, materials, and co‑op advertising guidance to elevate the customer journey at the point of sale.
* Analyse market performance to continuously refine marketing support and maximise return on investment across all markets.
Essential Competencies
* Progressive experience in marketing and PR, with previous senior leadership experience (Director / Head of / VP level) within an international setting.
* Mandatory experience working with OEM global luxury brands and deep understanding of high‑net‑worth consumer mindset.
* Fluency in English; bilingual or multi‑language skills desirable.
* Expertise in social media and digital marketing landscapes and a proven ability to adapt strategies to the European and UK markets.
* Distinguished leadership style, exceptional cross‑team collaboration and resource integration.
* Strong commercial acumen with a demonstrable track record of converting brand strategies into measurable sales leads and revenue growth.
* Bachelor’s degree or equivalent in Marketing, Communications, Business or a relevant field.
We welcome applications from individuals of all backgrounds and are dedicated to providing reasonable adjustments during the interview process. If you require any special assistance or adjustments, please let us know in advance so we can ensure a fair and accessible interview experience.
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