Overview:
We are seeking our new Senior Field Marketing Manager to join the SBS team
The ideal candidate must be a great communicator and deliver a mix of marketing programs across direct sales teams and partners. They must have a proven track record of executing go-to-market strategies using integrated marketing channels and key messages that solve problems for their customers. The ability to establish strong relationships with sales organizations will be a vital key to success.
Main Objectives:
* Build and manage marketing programs and campaigns in support of the company solutions line, with a focus on pipeline creation
* Create end-to-end campaigns, determining the right mix of demand generation channels and tactics
* Set, monitor, and review key metrics and results
Responsibilities:
1. Develop and manage strategic field marketing campaigns
2.
* Develop campaign brief – goals, objectives, audience/segmentation, target results, budget
3. Project manage the campaign, determining elements, channels, and stakeholders
4. Determine appropriate content for the campaign and how those assets will be used across tactics
5. Execute, optimizing for effectiveness as needed. Manage budget and reporting. Conduct a postmortem for impact and ROI
6. Proactively engage with sales teams to coordinate, communicate, and optimize the marketing impact.
7.
* Attend sales leadership meetings and help drive engagement
8. Understand sales org and