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Manager, marketing transformation

Swindon
Marketing
Posted: 13h ago
Offer description

We are looking for a ‘Manager, Marketing transformation’ to join the Personalisation team within the Group Customer & Communications (GCC) function. We are on an exciting journey to transform our capability to deliver personalised performance marketing. We’re already well on our way delivering on a strategy that will see us uplift the technology we use for marketing and transform how we use data to deliver personalised experiences for our customers. This role specifically sits within the Personalisation team, and you’ll be working with our Senior Manager, Marketing transformation. This role is at the heart of this transformation and we’re looking for someone special to join us on this journey. Someone who understands modern marketing technology through an end user lens. At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected. For this job youll spend at least two days per week, or if part time youll spend 40% of your working time, based at either our London or Swindon office. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here. If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can. What you’ll be doing No two days will be the same in this role, our marketing transformation landscape is far reaching and broad. You’ll be pivotal in supporting the team to embed our future operating model to ensure that we’re agile, efficient, and able to embrace new channels and marketing technology. You’ll partner with the Senior Manager and the wider Group Customer and Communication team to drive individual workstreams within the programme. Using insight from across the organisation to gather requirements, design new processes and deliver change communications to support marketing transformation initiatives. You’ll then work with the Senior Manager and the Chief Operating Office (COO) to ensure our requirements are included within the roadmap and are prioritised accordingly. About you You’ll be an experienced communication or data professional with strong evidence of leading and delivering improvements to technology, data and processes to enhance efficiency and performance: Experience in a marketing personalisation setting with hands on experience in project management. Specifically experience with workflow management within a marketing context would be beneficial Practical experience of technology implementation and business readiness activity Excellent planning & organisational skills and ability to manage a breadth of multiple competing priorities and deliverables A proactive, collaborative and solution-oriented approach with the ability to engage colleagues and take complex and detailed information and translate this into easy-to-understand information for a wide range of stakeholders. You’ll have experience in identifying broken or substandard processes, demonstrating a clear understanding of how to improve them. Creative mindset, a passion to innovate and ability to test & learn and challenge the status quo. Good understanding of the marketing and technology landscape and associated key vendors Knowledge of change management and enablement principles. A willingness to challenge the norm, push the boundaries and learn new areas. Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role: Feel what customers feel - We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind Say it straight - We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand Push for better - We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these. The extras you’ll get There are all sorts of employee benefits available at Nationwide, including: 25 days holiday, pro rata From January 2026, all colleagues will have access to fully funded private medical insurance A personal pension – if you put in 7% of your salary, we’ll top up by a further 16% Access to an annual performance related bonus Access to training to help you develop and progress your career A great selection of additional benefits through our salary sacrifice scheme Life assurance worth 8x your salary Wellhub – access to a range of free and paid options for health and wellness Up to 2 days of paid volunteering a year Banking – but fairer, more rewarding, and for the good of society We forge our own path at Nationwide. As a mutual, we’re owned by our members - those customers who bank, save or have a mortgage with us. We challenge the financial sector status quo. We don’t see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives. If you’re inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you’re one of us. At Nationwide, you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community we want our working lives to count. As a team, we celebrate what we achieve. As a standard-setter, we work for the good of customers, communities, and broader society. We are Purpose-driven. Uncompromisingly Customer. Unstoppably Nationwide. What to do next If this role is for you, please click the ‘Apply Now’ button. You’ll need to attach your up-to-date CV and answer a few quick questions for us. We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application. Please note that should you be successful in securing this role the job title on our internal systems will be Marketing & Corporate Affairs Manager.

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