Overview
Social Media Manager Germany – TikTok Lead for Germany at Philips Water Solutions.
Lead the day-to-day running of TikTok Germany, owning full funnel media activation including handle management, content and paid activation. Collaborate with agency teams and country marketing counterparts to drive best-in-class execution on the platform. We’re looking for a self-starter with an entrepreneurial spirit who thrives in a fast-paced environment and drives the consumer experience through continuous testing and learning.
Responsibilities
* Content briefing, planning & creation: identify and brief platform content needs across the funnel (incl. handle) in collaboration with agency, retail and marketing counterparts for Germany.
* Content creation and optimization in partnership with agency teams, aligned with platform best practices and Philips brand guidelines.
* Own TikTok content calendar and coordinate with retail and marketing counterparts in DACH to integrate and leverage content across the wider campaign ecosystem (including influencers).
* Campaign briefing, planning, activation & optimization: capture best practices and learnings for holistic category campaign briefing into agency; plan annual and quarterly TikTok activities covering paid, owned, and earned media with agency collaboration.
* Oversee briefing and sampling programs with affiliates and creators supporting TSP; assist retail team with TikTok live planning and activation.
* Drive continuous optimization with quarterly reviews, sharing learnings and recommendations to maximize TikTok across the ecosystem with counterparts.
* Training and capability building: stay updated on TikTok developments and trends; raise awareness and capabilities within the organization to lift standards across the DACH marketing team. Serve as the primary POC for the agency and deliver product and brand training for best-in-class execution.
Working Style
* We believe in collaborating effectively; for office-based teams, in-person collaboration is expected at least 3 days per week.
* This is an office-based role.
Qualifications
* German native with business English proficiency.
* 5+ years in Digital Marketing/Communications/Analytics/Media.
* TikTok expertise is a plus; content & influencer marketing experience is essential.
* Ad management experience; agency management is a plus.
* Excellent communication and presentation skills; ability to translate complex topics for a broad audience; strong PowerPoint skills.
* Strong collaboration and cross-functional work within a matrix organization and with agency counterparts.
Other
We are committed to diversity and inclusion. Philips supports flexible working arrangements and provides information on inclusion and human rights policies as part of our recruitment and ongoing employment practices.
About Philips
We are a health technology company focused on making healthcare more accessible and effective worldwide. Discover more about our business, history, and purpose.
Job Details
* Seniority level: Mid-Senior level
* Employment type: Full-time
* Job function: Marketing and Sales
* Industries: Appliances, Electrical, and Electronics Manufacturing
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