£45,000 to £50,000 dependent on experience plus bonus
Manchester Published on
Full-time (Permanent) £45,000 to £50,000 dependent on experience plus bonus
Manchester Published on 7 May 2025
Dark Horse is a renowned digital marketing agency based near Manchester, specialising in SEO, PPC, Digital PR and Paid Social. With a diverse clientele and a commitment to delivering exceptional results, we’re investing in levelling up our Digital PR proposition to become the best agency at taking businesses from 7 to 8 figures.
The role
As a Head of Digital PR, you will be responsible for scaling the digital PR team and content marketing proposition. It will be your job to make sure that our clients get a demonstrable return from their investment. We want elite level digital PR which combined with our SEO strategies will make our clients soar.
* Own, develop and grow the content marketing and digital PR proposition.
* Manage, inspire, develop, support and grow the digital PR team.
* Create campaigns and strategies that deliver digital PR success for our SEO clients.
* Organise and improve the ideation process to develop digital PR campaigns for a range of clients.
* Develop processes to research and analyse campaign data to develop newsworthy stories and hooks.
* Define and improve how we pitch stories and content to journalists and publications.
* Develop a robust reporting process that aligns with the KPIs set for each client.
* Work directly with a portfolio of key clients to develop and execute digital PR campaigns.
What’s on offer
We think we’ve built a great place to work, where every individual feels rewarded for the effort, they put in. Enjoy this along with:
* Flexitime
* Birthday off, obvs
* Leafy Altrincham location
* Dark Horse will carbon offset your role with The Dark Forest (green is good)
* Working in an amazing team – Learning from some fantastic people
The requirements
* Proven experience in earning digital PR coverage and links in a variety of markets.
* Hands-on experience of the end-to-end process of developing and executing successful PR campaigns.
* Ability to manage and develop a team to deliver across multiple clients.
* Someone who can generate ideas and knows what makes a good hook.
* Someone who can research relevant information and data and make a story out of it.
* Have a finger on the pulse of emerging trends in PR and journalism, with a drive to experiment.
* Excellent communication and interpersonal skills.
* A results-oriented mindset focused on client performance and satisfaction.
* All the gimmes – verbal, written & presenting skills, IT skills, pro-active etc.
Success in this role hinges on utilising the team’s collective skills and experience to create engaging stories, develop newsworthy content and successfully pitch to relevant publications and journalists.
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