At Avant Skincare, we're seeking a strategic and creative Brand Manager to elevate our portfolio of brands across the beauty, lifestyle, and fashion space. As part of a company that manages a portfolio of brands, you'll play a key role in shaping distinct identities, leading campaign strategy, and driving top-tier media exposure for each.
This is an exciting opportunity for someone with strong industry relationships, an agency background, and a proven track record in executing impactful campaigns, events, and press outreach across multiple categories.
Please note: This is a full-time, office-based role located on George Street, at the heart of Edinburgh — a vibrant and creative hub ideal for brand-building energy and collaboration.
Key Responsibilities:
* Brand & Campaign Strategy
* Lead the development and execution of brand strategies ensuring the brand retains its unique voice while aligning with group objectives.
* Build integrated marketing campaigns across digital, print, and social channels.
* Collaborate closely with creative, digital, and product teams to bring stories to life.
* Maintain strong relationships with beauty, fashion, and lifestyle editors, journalists, influencers, and stylists.
* Write and distribute compelling press releases and pitches to drive high-impact media coverage across all brands.
* Plan and execute brand and press events, influencer activations, and experiential marketing initiatives.
* Run social media accounts of the brand(s)
* Partner with social and influencer teams to amplify campaigns and ensure consistency across channels.
* Stay ahead of cultural and industry trends to inform influencer and editorial strategy.
Required Experience & Skills:
* 3–5+ years in brand, PR, or marketing roles — ideally with agency experience or in-house at beauty, lifestyle, or fashion brands.
* Deep network of press contacts across top-tier beauty, lifestyle, and fashion media.
* Excellent press release writing and media pitching skills.
* Experience leading events, campaigns, and team members across varied projects.
* Strong sense of brand storytelling and visual communication.
* Highly organised, proactive, and thrives in a fast-paced, creative environment.
* Comfortable working on-site full-time in a collaborative team setting.
Job Types: Full-time, Permanent
Pay: £25,500.00-£30,000.00 per year
Benefits:
* Childcare
* Employee discount
Experience:
* influencer marketing: 1 year (preferred)
* Social media management: 1 year (preferred)
* press relations: 1 year (preferred)
Work Location: In person