Senior Brand Manager
Hungerford- 4 days office based 1 day WFH OR also the option for a 4 day week with 1 day WFH (flexible in-office hours to work around commitments including compressed hours, where feasible).
Must Drive - due to the location of the office
Salary DOE + benefits
FTC 12 months (MAT Cover)
An amazing opportunity for and experienced Brand/Marketing Manager to join my client based in Hungerford, an award-winning family-owned UK food manufacturer.
This is a great opportunity to join an exciting growing portfolio of well-known loved brands that make a difference to people & our planet. You will help shape its future direction, manage it successfully day-to-day and further accelerate growth.
Reporting into the Head of Marketing you will be joining a welcoming marketing team of 7 and managing 1 direct report (Assistant Brand Manager). Working alongside creative, PR, media and design agencies and internally with Sales, Product Development, Production and Technical.
RESPONSIBILITIES
* Support the Head of Marketing in developing the strategic and overall annual plans.
* Develop, propose and execute on-going marketing campaigns and activities across digital, print, email, PR, influencer, and other channels to deliver the agreed business & marketing plan & KPIs.
* Management of the brand social media channels - organic and paid.
* Lead on relevant NPD projects working collaboratively with other functions including Sales, Product Development, Production and Technical.
* Deliver artwork change projects including leading on refresh projects.
* Deliver successful activation of consumer shows/events working with the Events Co-ordinator.
* Monitor & evaluate sales performance, marketing activity and campaigns and report on successes and opportunities for improvement on a monthly and ad hoc basis.
* Keep up to date with marketplace developments, trends and competitor activity and build into thinking for future activity & NPD pipeline.
* Manage the marketing budget
* Line management of the Assistant Brand Manager who'll support across activities above
SKILLS AND EXPERIENCE
* Candidates with solid experience in a similar role ideally food/drink/FMCG will be preferred.
* You are an excellent communicator both verbally and written and can write for publication.
* You combine strong commercial analytical skills with creative flair and story-telling ability.
* You take the initiative, solve problems effectively, and are happy to get stuck in and be hands on.
* You are very well organised and pay attention to detail whilst managing a busy and varied agenda.
* You have excellent IT skills, are proficient in Microsoft Office or similar, and social media platforms.
* A passion for food/drink and marketing is essential.
BENEFITS
* Flexible in-office hours to work around commitments including compressed hours, where feasible.
* A pioneering family-owned business with loved brands that make a difference to people & planet.
* Beautiful work location
* 50% staff discount
* Cycle to Work, EyeCare, Discounted local gym membership, Employee Assistance Programme
INDCP