Blush & Bloom Talent Ltd provided pay range
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Founder of Blush & Bloom Talent | Specialist recruitment in the Cosmetics & Personal Care Industry
Head of Brand Marketing
West London – Hybrid (3 days in, 2 from home)
Blush & Bloom are delighted to be partnering exclusively with a high-growth consumer brand as they look to appoint a Head of Brand Marketing. This is a pivotal new role, reporting into the CMO, and will play a key part in taking the brand from a digital-first business into a global omnichannel player.
You’ll lead brand, creative, social and influencer functions - ensuring every campaign and initiative tells a consistent, compelling story that drives awareness, advocacy and loyalty. This role blends strategy with hands-on leadership, shaping the brand while scaling a best-in-class marketing team.
Key Responsibilities
* Brand Strategy: Turn the CMO’s vision into actionable strategies, campaigns and toolkits that bring the brand to life.
* Storytelling: Ensure the brand’s positioning, tone of voice and narrative are consistent across all channels.
* Campaigns: Lead 360 campaigns across social, influencer, PR, creative and retail, making sure they’re engaging, shareable and effective.
* Creative Direction: Oversee content and creative output, giving clear briefs and feedback to teams and agencies.
* Innovation: Keep the brand culturally relevant through new formats, partnerships and ideas.
* Team Leadership: Manage and mentor a multidisciplinary team spanning brand, creative, social and influencer marketing.
* Collaboration: Work closely with commercial, digital and product teams to align messaging and campaign execution.
* Performance: Define KPIs, monitor effectiveness with data teams and optimise approaches.
* Budget Management: Oversee brand marketing budgets, ensuring spend delivers maximum impact.
Key Requirements
* 8+ years’ brand marketing experience, ideally within beauty or consumer lifestyle.
* Proven success running integrated campaigns across influencer, social, PR and creative.
* Experience leading and mentoring multi-disciplinary marketing teams.
* Strong creative judgement with a sharp eye for storytelling and brand-building.
* Data-driven and able to translate insights into impactful activity.
* Comfortable in a fast-paced, entrepreneurial environment.
* Experience in US/North American markets highly desirable.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Personal Care Product Manufacturing and Retail Health and Personal Care Products
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