Overview
We are looking for a strategic, creative, customer-centric, and data-driven Senior Brand & Content Strategist to drive our GTM brand refresh and account-based marketing (ABM) efforts at an exciting time in our growth. Reporting to the Strategic Marketing Director, you will play a critical role to lead, design and execute high-impact, innovative and scalable B2B brand narrative and content strategies aimed at engaging high value accounts throughout the customer journey to accelerate pipeline growth.
As an experienced and highly skilled brand and content leader, you will work closely with cross-functional teams, leveraging customer insights and data to create high-impact messaging, thought leadership and multi-channel content that speaks directly to the macro trends of background screening and unique needs of enterprise target accounts across multiple regions, while driving measurable results aligned with the company’s brand and business goals. You are also competent in collaborative partnership with global marketing agencies to drive ongoing success.
This newly created role is an exciting opportunity for any driven marketer who is looking to make an impact at a senior level to lead and shape market-leading GTM brand and content strategy to transform our business.
Please note this role is hybrid, with Tuesdays, Wednesdays, Thursdays based in our office in Canary Wharf, London.
Responsibilities
1. Global Market Understanding: Analyze and understand the complexities of the global Enterprise market, identifying trends, pain points, and opportunities for engagement.
2. Brand-Centric Messaging: Develop and lead our GTM brand messaging and creative expression. Drive brand refresh to unify GTM outreach to ensure all content is aligned with the brand campaign identity, voice, and core values while being adaptable to different target accounts, industries, and channels.
3. ABM Content Strategy: Collaborate with ABM marketing lead and agency to create and execute a tailored ABM content strategy that targets key accounts through personalized, high-impact content. Ensure alignment with the overall ABM strategy and account goals across various channels (email, web, social media, ads, .
4. Customer-Centric Content Creation: Leverage customer research, personas, and insights to produce highly relevant content that speaks to the specific needs, pain points, and goals of individual target accounts and their decision-makers.
5. Creative Content Development: Lead the creation of engaging, creative, and thought-provoking content that captures the attention of target accounts and drives meaningful interactions. Work with in-house design and agency teams to produce high-quality visual and written content.
6. Multi-Channel Content Execution: Develop content for a variety of channels and formats, including emails, landing pages, case studies, whitepapers, blogs, video scripts, social media, webinars. Ensure each piece of content is optimized for the specific platform and audience.
7. Data-Driven Strategy and Optimization: Analyze content performance using data-driven insights to optimize ABM strategies. Monitor KPIs such as engagement rates, conversions, and account progression, and adjust content accordingly to improve results.
8. Cross-Functional Collaboration & Enablement: Partner with Sales, Account Management and Regional Marketing teams to ensure content is aligned with business goals and account needs. Work with the sales team to create personalized assets that supports outreach and prospecting efforts.
9. Thought Leadership and Industry Expertise: Stay up-to-date with ABM trends, customer behavior insights, industry best practices to guide content strategy and maintain a competitive edge. Share insights and thought leadership both internally and externally.
10. Marketing Transformation: Contribute to broader marketing transformation efforts by integrating innovative approaches and best practices into and from ABM strategies.
11. Program Advocacy: Serve as a key champion for ABM, promoting its value across the business to maximize its impact on revenue growth.
Qualifications
12. Bachelor's degree in Marketing, Communications, Journalism, or a related field
13. Expertise in B2B marketing from experience in corporate or agency environment
14. 7+ years of experience in brand-related and content strategy, with at least 3 years of experience in ABM
15. Proven expertise in developing high-impact GTM brand narratives and data-driven content strategies for ABM, with a track record of driving engagement and conversions within targeted accounts.
16. Deep understanding of ABM principles, sales cycles, and how to create content that speaks to key decision-makers at various stages of the funnel.
17. Experience with marketing automation platforms, CRM and CMS platform
18. Strong understanding of SEO, content marketing, and social media platforms, especially in the context of ABM.
19. Excellent written and verbal communication skills, with the ability to craft tailored messaging that resonates with C-suite executives and other decision-makers.
20. Strong project management skills with the ability to manage multiple campaigns simultaneously.
21. Data-driven mindset with experience using analytics tools to inform decisions and optimize content performance.
22. Experience with account intelligence tools (., 6sense, Bombora) for ABM.
23. Strong interpersonal skills with the ability to influence and collaborate with stakeholders at all levels
24. Experience working with global team members across NAM, EMEA and APAC
25. Occasional international travel may be required
What do we offer
This position includes a competitive salary, annual performance incentive bonus and benefits package.
As part of our commitment to our employees’ well-being and satisfaction, we offer a comprehensive benefits package. Below, you’ll find an overview of the mandatory and supplemental benefits available to our team members.
26. Yearly salary review scheme based on company and personal performance
27. 25 days holiday
28. A competitive pension scheme to secure your financial future
29. Private Medical Insurance - with funded coverage, you can access high-quality healthcare without worrying about out-of-pocket expenses
30. Funded Income protection ensures financial security if you’re unable to work due to illness or injury, your income is safeguarded even during challenging times.
31. Group Life Assurance funded by Hireright provides a lump-sum payment to your beneficiaries in the event of your passing. It’s an essential safety net for your loved ones.
32. Voluntary benefits package allows you to tailor your perks (. discounted retail vouchers, great value Dental Insurance, Critical Illness insurance for Employee and Spouse)