Data Analyst (Sales & Marketing) Location: Job Type: Full-time
Are you a data-driven professional with a passion for uncovering insights that drive marketing and sales success? Our client is looking for an experienced Data Analyst to join their team and play a pivotal role in transforming complex data into actionable business intelligence.
As a Data Analyst, you’ll support Sales and Marketing functions by developing compelling Power BI dashboards, analysing customer and market data, and providing data-driven recommendations that shape strategic decisions.
Build and maintain informative Power BI dashboards and visualisations.
Analyse customer, market, and competitor data to uncover trends and insights.
Deliver business performance and competitive landscape reports for the Marketing team.
Extract and interpret data from complex relational databases using SQL.
Collaborate with marketing to optimise lead generation, customer acquisition, and retention strategies.
Monitor, evaluate, and forecast marketing and sales performance using data analytics.
Work closely with stakeholders to understand data needs and deliver tailored insights.
Keep up to date with the latest tools, trends, and techniques in marketing analytics.
A Bachelor’s degree in Marketing, Statistics, Mathematics, Business Analytics, or a related field (or equivalent work experience).
Proven experience as a Data Analyst, preferably within a marketing context.
Strong proficiency in Power BI (or similar tools like Tableau).
Ability to query relational databases using SQL.
Experience using Python for data analysis and statistics.
Familiarity with digital marketing tools and techniques.
Experience working in a data analytics role within a marketing department
This is a fantastic opportunity to join a forward-thinking team where your insights will directly influence commercial and marketing strategy. If you're ready to make an impact with data, we’d love to hear from you.