Marketing Manager - Multi-site Fitness Brand
London, Surrey, Kent (you will be based from a home location with travel between sites sometimes required)
£30-45k (experience dependant)
We’re looking for a highly creative and driven Marketing Manager to take the reins of our group-wide marketing efforts across our growing network of fitness clubs — currently four locations, with a fifth opening later this year.
This is a hands-on role ideal for someone who thrives in a dynamic, fast-paced environment and knows how to keep a brand’s presence fresh, engaging, and consistent. You’ll take over a strong existing marketing presence with the opportunity to own and elevate our marketing strategy across digital platforms and in-person experiences.
Key Responsibilities:
Social Media Management:
* Oversee content strategy and scheduling for group-level Instagram and LinkedIn pages
* Create and manage monthly content calendars across platforms
* Support and advise local teams managing site-specific Instagram Stories and DMs
* Explore and test new platforms like TikTok, Facebook, or emerging channels
Content Creation & Branding:
* Develop and execute creative campaigns that align with brand identity and values
* Bring fresh, original ideas to keep our online presence vibrant and authentic
* Ensure visual and tonal consistency across all marketing materials
Local Marketing & Events:
* Work with site teams to develop club-specific marketing initiatives
* Help plan and promote local events, member experiences, and community partnerships
* Occasionally attend and support events, which may include evenings or weekends
Strategy & Reporting:
* Monitor performance metrics and engagement across channels
* Report on insights and recommend adjustments to improve effectiveness
* Stay on top of industry trends and competitor activity
What We're Looking For:
* Strong experience in marketing, social media management, or content creation (preferably in fitness, wellness, or lifestyle sectors)
* A creative eye and hands-on content creation skills (photo/video editing, writing, etc.)
* Proactive and confident in bringing new ideas and testing innovative strategies
* Excellent communication and organisational skills
* Comfortable working independently and as part of a wider team
* Flexibility to travel between club locations and attend key events
Perks & Flexibility:
* Pick your “home” club to base yourself from
* Flexible working hours when events or campaigns require it
* Be part of a passionate, community-focused team making a real impact in members’ lives
* Help shape the direction of marketing across a fast-growing fitness brand
Your recruiter for this role is Maddie Cummings, Recruitment Director at Love Recruitment and can be contacted simply by applying for this role below. Love Recruitment are a fitness recruitment agency, specialising in hundreds of fitness jobs in the UK like these. Maddie is a health and fitness recruitment specialist for the whole fitness sector and if keen to be considered please ‘apply now’.