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Marketing & communications officer

Newcastle
Permanent
Marketing communications officer
Posted: 11h ago
Offer description

Salary: £31,236 to £32,080 with progression to £34,610 per annum Newcastle University is a great place to work, with excellent benefits. We have a generous holiday package; plus the opportunity to buy more, great pension schemes and a number of health and wellbeing initiatives to support you. Closing Date: 10 March 2026 The Role Are you passionate about Marketing? Are you creative and highly motivated to deliver exceptional content to encourage student recruitment and support brand and reputation? If so, this could be the role for you. You will support the School’s Marketing Manager with all aspects of marketing and student recruitment activity and campaigns aimed at achieving student recruitment targets, as well as supporting communications to aid reputation and engagement to help to School achieve its strategic objectives. Newcastle University Business School has embarked on an ambitious strategic plan encompassing research, education and broader engagement across our growing community. That community centres around our staff and students, and beyond to our global alumni and partners in academe, and businesses and societies across the world. The School has a significant and diverse student population across its range of disciplinary areas. Working closely with School stakeholders, the HaSS Faculty and Central Marketing and Communication teams, you will be required to maintain a high level of knowledge and expertise in relation to the recruitment of business students in the higher education environment and remain up to date with the latest marketing and communications developments, including the use of new technologies and best practice elsewhere in the sector. Experience of developing, implementing, and evaluating marketing plans, preferably in a higher education context, is essential for this role. Experience of creating marketing content and collateral for a range of audiences is also required. For more information about the role or to have an informal confidential chat you can contact Kylie.Byers@newcastle.ac.uk. The post is full time, permanent. To apply, please complete an online application and upload a CV and cover letter. Your cover letter is a supporting statement, and you should outline how you meet the essential criteria of the role and evidence this with examples. Key Accountabilities Support the implementation of School and Faculty marketing and recruitment plans, contributing to the achievement of student recruitment targets Assist in the planning, delivery, and evaluation of subject-specific campaigns, working in partnership with the central Marketing team Monitor and evaluate the impact of marketing activity and campaigns to inform future planning Create, commission, and adapt content for digital and print channels, ensuring it is audience-focused, accessible, and aligned with brand and compliance standards Coordinate the production of marketing materials and communications for prospective students, including email campaigns, printed brochures, and digital assets Contribute to the design and delivery of communication plans for enquirers and offer holders to support lead generation, engagement, and conversion Conduct and support market research activities, including competitor analysis, applicant surveys, and secondary research to inform campaign planning and portfolio development Develop and implement communications to support reputation management and engagement within our communities and across key audiences Lead and manage content for a range of communication channels, including the School’s website and social media channels, advertising, print and PR Support marketing and communication projects across the School to support key objectives Provide branding guidance and support to stakeholders within the School and offer expert advice on appropriate ways to support them with their initiatives Collaborate with colleagues across the University to share best practice, align strategies, and contribute to cross-institutional marketing initiatives Remain flexible and responsive to evolving priorities and undertake additional duties as required in response to changes in the higher education landscape The Person Knowledge, Skills and Experience Experience in a marketing role, ideally within a higher education setting Proven ability to support the development and delivery of marketing campaigns and evaluate their effectiveness Strong writing, editing, and proofreading skills, with experience producing content for a range of audiences and platforms Ability to analyse and interpret data to inform decision-making and improve campaign performance Excellent organisational and time management skills, with the ability to manage multiple projects and meet deadlines Attributes and Behaviour Proactive and self-motivated with the ability to use initiative, anticipate challenges, and actively seek opportunities to improve processes and outcomes Strong interpersonal and communication skills, with the ability to build effective relationships with a wide range of stakeholders A proactive, flexible approach with a willingness to work occasional evenings and weekends to support School events, as required Qualifications A degree or equivalent qualification, or vocational experience demonstrating progression through increasingly demanding roles A professional marketing qualification (e.g. from the Chartered Institute of Marketing) is desirable Newcastle University is a global University where everyone is treated with dignity and respect. As a University of Sanctuary, we aim to provide a welcoming place of safety for all, offering opportunities to people fleeing violence and persecution. We are committed to being a fully inclusive university which actively recruits, supports and retains colleagues from all sectors of society. We value diversity as well as celebrate, support and thrive on the contributions of all of our employees and the communities they represent. We are proud to be an equal opportunities employer and encourage applications from individuals who can complement our existing teams, we believe that success is built on having teams whose backgrounds and experiences reflect the diversity of our university and student population. At Newcastle University we hold a Gold Athena Swan award in recognition of our good employment practices for the advancement of gender equality. We also hold a Race Equality Charter Bronze award in recognition of our work towards tackling race inequality in higher education REC. We are a Disability Confident employer and will offer an interview to disabled applicants who meet the essential criteria for the role as part of the offer and interview scheme. In addition, we are a member of the Euraxess initiative supporting researchers in Europe. Requisition ID: 29125

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