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Brand manager – aatu & barking heads (9-month ftc)

Thirsk
Brand manager
Posted: 31 May
Offer description

At IPN (Inspired Pet Nutrition), we're home to some of the UK's most loved pet food brands. Right now, we're looking for a passionate and commercially-savvy Brand Manager to join our Marketing team on a 9-month fixed-term contract to lead and deliver exciting growth plans for our premium and specialist brands, AATU and Barking Heads. What you'll be doing: As Brand Manager, you'll take full ownership of brand performance and execution, driving profitable growth across retail and eCommerce channels. You will: Deliver against brand budget targets for sales, margin, and market share. Translate brand strategy into actionable plans including packaging, communications, NPD, and shopper marketing. Manage A&P budgets, media planning, and ROI tracking for campaigns. Lead compelling innovation and renovation plans to strengthen portfolio health and relevance. Use consumer insight and market data to craft brand plans that excite customers and deliver results. Collaborate cross-functionally across Sales, Category, NPD, and external partners to bring brand plans to life. What we're looking for: Minimum 3 years' experience in a Brand Management role within an FMCG environment. Proven track record of delivering brand growth and managing full-mix marketing campaigns. Strong analytical and commercial acumen - comfortable with sales data, budget planning, and performance tracking. Creative thinker who can translate insight into compelling brand strategies. Experience managing innovation pipelines and product lifecycle plans. A passion for pets is a plus - but a passion for building brands is essential! Why IPN? We're proud to be a purpose-driven, pet-loving business based in beautiful North Yorkshire. You'll be joining a collaborative, forward-thinking team and will have the opportunity to make a real impact on two of the UK's most exciting pet food brands. Ready to make your mark? Apply now and help shape the future of AATU and Barking Heads. INDHP

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