Job Description
My client are a growing Digital Marketing agency that are seeking a hands-on Head of Digital Marketing to execute and optimise multi-channel campaigns across SEO, PPC, and social media.
This role is ideal for someone who thrives on direct implementation, data-driven decision making, and driving measurable growth in a fast-moving environment. You’ll take ownership of campaign strategy, launch new digital initiatives, and play a key role in accelerating company-wide growth.
Salary - Up to £100K
Location - Shrewsbury (on-site)
Responsibilities
1. Plan, launch, and optimise PPC campaigns across Google Ads, Bing, LinkedIn, and other social platforms.
2. Execute comprehensive SEO strategies, including keyword research, on-page optimisation, and link building.
3. Develop and manage social media campaigns, creating content and engaging with audiences.
4. Write compelling ad copy, build and optimise landing pages, and improve conversion funnels.
5. Conduct A/B testing and implement data-driven optimisations.
6. Build integrated digital marketing strategies aligned with business objectives.
7. Monitor and analyse campaign performance using Google Analytics, Search Console, and platform-specific tools.
8. Produce detailed performance reports with actionable insights.
9. Manage marketing budge...