* Overview:
We are seeking a motivated and detail-oriented Email Performance Assistant to support the day-to-day execution and optimisation of email
deliverability initiatives. Reporting directly to our Email Deliverability
Specialist, this role is ideal for someone with a solid foundation in email
marketing who is looking to deepen their expertise in deliverability and
sender reputation.
Key Responsibilities:
* Assist with the management and warm-up of multiple dedicated IP
addresses (currently 50+) across various email platforms.
* Support the setup, submission, and maintenance of sendercertification processes, specifically Return Path (Validity Sender
Certification).
* From a deliverability perspective, help manage email campaignstrategy including template preparation, audience segmentation,
and data hygiene.
* Contribute to deliverability monitoring and troubleshooting incollaboration with our Email Deliverability Lead.
* Coordinate with developers and design teams to ensure associatedwebsites and landing pages meet email best practices.
* Use Everest or equivalent tools to monitor inbox placement,engagement metrics, and sender reputation.
* Analyse and report on key email performance metrics (open rates,click rates, bounce rates, etc.).
* Maintain accurate documentation of domain/IP configuration, emailauthentication, and warm-up progress.
* Stay up to date with email industry trends, ISP policy changes, anddeliverability best practices.
The ideal candidate:
* Minimum 12 months of experience in email marketing, ideally
* within a fast-paced or high-volume environment.
* Hands-on experience with email campaign management, including:
- Email content creation and layout
- CRM/data segmentation and targetingoPerformance reporting and analysis
* Familiarity with core deliverability concepts (e.g. authentication,
spam traps, blocklists, engagement metrics).
* Previous experience working with at least one major ESP, ideally:
- Dotdigital
- Adestra
- SendGrid
* Exposure to or understanding of Return Path sender certification
(Validity) is highly desirable, as it forms a core part of the role.
* Experience using deliverability tools/platforms such as Everest or
Postmaster Tools is an advantage.
* Understanding of sender reputation and inbox placement
principles.
* Familiarity with DNS configuration and records (SPF, DKIM,
DMARC, etc.) is ideal.
* Familiarity with IP and Domain warm-up strategies
* Broader digital marketing knowledge (e.g. SEO, PPC, social) is a
plus.
Personal Attributes:
* Highly organised with excellent attention to detail.
* Analytical mindset and comfortable working with data.
* Willingness to learn and develop under expert guidance.
* Proactive, dependable, and collaborative.
* Must be based within a 45-minute drive of St Albans
* Hold a valid UK driver’s license and access to a personal vehicle
* Must have the right to work in the UK without sponsorship
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